As the festive season approaches, our purchasing decisions have the power to support a more sustainable future. By choosing brands verified by Positive Luxury’s Butterfly Mark, you can trust they are taking action to demonstrate a positive impact on communities and the planet. Below is a curated selection of fashion & accessories brands to elevate your festive gifting. Show the world what real change looks like – choose the butterfly.
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CECILIE BAHNSEN
Cecilie Bahnsen operates at the intersection of couture and ready-to-wear to create luxury clothing with a relaxed and timeless style designed to treasure, share, lend and to pass on. Responsibility is embedded in Cecilie Bahnsen’s ethos, taking a thoughtful and considered approach to each piece that is created.
First certified: 2019
Sustainability Strengths: Climate, Waste, Circularity, Responsible Sourcing & Biodiversity
ANYA HINDMARCH
Anya Hindmarch is known for its combination of high-quality production and creativity, and often launches campaigns that have a strong and meaningful message. Modern craftsmanship and personalisation are a vital part of the brand’s essence.
First Certified: 2018
Sustainability Strengths: Fair Labour, Packaging, Circular Economy
ERDEM is an independent fashion house for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, ERDEM has forged its own path in the industry, centring each collection around a forensically researched narrative and a belief in the power of craftsmanship. Collections are formed with a muse in mind, depicting previously untold stories of heroic women.
First Certified: 2024
Sustainability Strengths:
LK BENNETT
Established in 1990, LK Bennett is a brand with a British heritage feel. With every piece designed in their London HQ to be full of vibrant prints, beautiful silhouettes and the finest fabrics. Since their beginnings, they’ve become well-loved due to their effortlessly luxurious collections across clothing and footwear. Known for their distinctively wearable style and high-quality craftsmanship. LK Bennett creates investment pieces to love forever, as they inspire women to bring the extraordinary to the ordinary, everyday.
First Certified: 2023
Sustainability Strengths: Climate, Circular Economy, UN SDGs, Sustainable Sourcing
SMYTHSON
Smythson embodies over 130 years of British leather and stationery craftsmanship at its finest. Each piece is crafted to accompany a storied life, from signature leather-bound notebooks and diaries to bags and travel accessories. Proudly holding two Royal Warrants, Smythson has attracted a remarkable clientele past and present, including European royalty, Indian maharajas, Grace Kelly, Katharine Hepburn, Claudette Colbert, and Vivien Leigh.
First Certified: 2020
Sustainability Strengths: Sustainable Purpose, Climate, Sustainable Sourcing, Community Involvement
Founded by Giovanni Fontana in 1937, Valextra is one of Italy’s oldest leather goods brands, celebrated for its exquisite engineering of quiet luxury. From the iconic Tric Trac wristbag (1968) to the Iside handbag (2011), Valextra’s approach merges preservation and innovation. Signature details like black lacquered Costa edging, hand-painted Inchiostro lines, and its distinctive Pergamena white have endured as timeless markers of handcrafted excellence.
First Certified: 2022
Sustainability Strengths: Climate, Circularity, Sustainable Sourcing, People Management
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
HELEN KAMINSKI
Iconic Craft for 40 Years. Helen Kaminski is synonymous with style, integrity and authenticity. Renowned for beautiful, sustainably minded accessories that are handcrafted with longevity in mind, combining the heritage of traditional artisan skills with modern design and innovation.
First Certified: 2023
Sustainability Strengths: Sustainable Sourcing, Community Involvement, Water Management
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
MCM
Founded in 1976, MCM is a luxury fashion house rooted in German heritage, defined by cultural zeitgeist, and focused on innovative functionality. Known for its ties to music, art, travel, and technology, MCM embodies bold, rebellious, and aspirational style, blending classic design with futuristic materials. Targeting the empowered, boundary-free millennial and Gen Z “global nomad,” MCM’s audience is genderless and ageless. Distributed online and in over 650 stores worldwide, MCM has a presence in cities like Munich, Berlin, London, Paris, New York, Hong Kong, and more.
First Certified: 2022
Sustainability Strengths: Climate, Conscious Design, Community Involvement, Sustainability Purpose
CARIUMA
Founded by former footwear executives, CARIUMA is a sneaker brand focused on reinventing footwear with sustainability, transparency, and positivity. Inspired by surfing and skateboarding culture, CARIUMA designs comfortable, timeless sneakers using responsible materials and ethical production. Committed to the planet, they plant two trees for every pair sold, supporting rainforest biodiversity and carbon capture through their reforestation program.
First Certified: 2022
Sustainability Strengths: Energy Management, Circularity, Operations, Carbon, UN SDGs
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
CULT MIA
Cult Mia scouts the globe to bring you unique, conversation-starting fashion with a 40% exclusivity rate, setting them apart from copycat collections. Dedicated to values-driven fashion, they work only with brands that excel in quality, design, and ethics, ensuring each piece meets the highest standards. Discover standout pieces without the guesswork–each selection is carefully curated for quality, style, and values.
First Certified: 2022
Sustainability Strengths: Cult Causes, Sustainable Production, Packaging, Supply Chain
