Terms and conditions

1. General


This policy covers all sites and digital products produced by Positiveluxury.com. 

Positiveluxury.com is committed to safeguarding your privacy online. The purpose of this privacy policy is to inform you what personal information Positiveluxury.com collects and the purposes for which it uses this information. This policy may change from time to time so please check back here periodically. In reviewing this privacy policy, please read our terms and conditions. 


If you wish to contact Positiveluxury.com concerning any matter relating to your personal information then please also contact hello@positiveluxury.com.


2. Disclosures

Positiveluxury.com may disclose your information, under strict terms of confidentiality and restriction of use, to partners of Positiveluxury.com who supply services on behalf of PositiveLuxury.com and who need to process personal data in the provision of such services. When you use Positiveluxury.com you are consenting to the disclosure of your personal information to Positiveluxury.com and service partners as defined above. Positiveluxury.com will not disclose any of your personal information to any other third parties without your express consent. However, under certain circumstances, the force of law may require the provision of information to legal authorities. In order to maintain the integrity of its website and safeguard the interests of its subscribers, Positiveluxury.com will comply with any such legally binding request.

3. Information collected

3.1 What personal information does positiveluxury.com collect?


The information we gather enables us to personalise and improve the services we offer to you as a consumer. This includes but is not limited to: communicating brands positive actions, products, services, and related content, allowing us to recommend brands and actions that might be of interest to you. We retain personal information no longer than is legally permissible and delete personal information when it is no longer necessary for the purposes set out in this Policy.


3.2 Personal data you provide to us

We receive and store any information you enter on the Services or submit to us such as text, photographs, or other material (collectively, “User Submissions”) to this site. The types of personal data collected include your full name, email address, IP address, browser information, username, password, and any other information necessary for us to provide and enhance our Services, including the usernames and passwords for your accounts and profiles on third-party sites with which our Services interoperates.

3.3 Personal data collected automatically


We receive and store certain types of information whenever you interact with our Website or use another feature of our service including but not limited to the Trust Button, or any future technology to be developed and displayed on our website or any third-party site. Positiveluxury.com automatically receives and records information on our server logs from your browser including your IP address, cookie information (please see our Cookie Policy) for further information, and the page you requested. More generally, our services (including but not limited to the Trust Button and website, or any future technology to be developed and displayed on our website or any third-party site) automatically collect usage information, such as the numbers, frequency, demographics, location, email and opinions towards our positive actions and brand/vertical/action preference of visitors to our services and its components. 

Positiveluxury.com uses this data in the aggregate and individual form, that is, as a statistical and identifiable measure.


3.3.1 We don’t have access to personally identifiable information unless you explicitly provide it to us

For example, if you ask us to send an email on your behalf, we will use the email addresses that you have provided to us in order to deliver that message. We will not share this information, and it will be removed from our system automatically after a short period. We do not have access to other personal information unless you willingly provide it to us.

We do have access to a certain amount of non-personally identifying information about you. All websites, including those with any Positiveluxury.com services or products installed, receive information such as which web page you came from, which type of browser you are using, and your general geographic location. When you and others use our tools to share content, we aggregate data about what pages are shared, when, and how.

3.3.2 We obtain user data from social login from several vendors:

We obtain “User Data” from several social logins which allows us to better serve you and provide a more curated customer experience. Positiveluxury.com will collect and store both aggregate and personally identifiable information; (PII) (information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context) pertaining to users using our services on our websites or authorised licensors when it is explicitly provided to us.

3.4 E-mail communications

We often receive a confirmation when you open an email from Positiveluxury.com if your computer supports this type of program in line with industry standards. Positiveluxury.com uses this confirmation to help us make emails more interesting and helpful. As part of the Services, you will receive from Positiveluxury.com email and other communication relating to your user submissions. You acknowledge and agree that by posting such user submissions, Positiveluxury.com may send you email and other communication that it determines in its sole discretion relate to your user submissions. Positiveluxury.com may need to provide you with certain communications, such as service announcements and administrative messages. These communications are considered part of the services and your Positiveluxury.com account, which you may not be able to opt-out from receiving.

4. Use of personal information

Positiveluxury.com processes personal information for the purpose of providing personalised service, conducting market research surveys, running competitions and providing you with information about products and services on offer.

We may use the information we obtain about you to:

  • – Register you for membership at our websites and manage and maintain your account on the sites
  • – Provide products or services you request
  • – Maintain a record of the purchases you make on our sites
  • – Respond to your questions and comments and provide customer support
  • – Communicate with you about our products, services, offers, events and promotions, and offer you products and services we believe may be of interest to you
  • – Enable you to communicate with us through our blogs, social networks and any other interactive media.
  • – Manage your participation in our events, competitions and/ or other promotions
  • – Tailor our products and services to suit your personal interests and the manner in which visitors use our sites, applications and social media assets
  • – Operate, evaluate and improve our business and the products and services we offer
  • – Analyse and enhance our marketing communications and strategies (including by identifying when emails sent to you have been received and read)
  • – Analyse trends and statistics regarding visitors use of our sites, mobile applications and social media assets, and the purchases visitors make on our sites
  • – Protect against and prevent fraud, unauthorised transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorised users
  • – Enforce our Terms and Conditions
  • – Comply with applicable legal requirements and industry standards and our policies

Positiveluxury.com may from time to time use your contact information to tell you about news or events provided by Positiveluxury.com or one of its strategic partners. You may opt out of receiving such mailings, either when you register with Positiveluxury.com or at any time afterwards. Positiveluxury.com may also contact you with important information about your registration details even if you have opted out of receiving promotional emails. You can opt out of marketing or other offers from Positiveluxury.com at any time. If you have opted-in to receive the Positiveluxury.com mail newsletter, but decide that you no longer wish to subscribe, you are instructed to follow the instructions located at the end of the PositiveLuxury.com mail messages in order to opt out. You may also opt out of email marketing by mailing us on hello@positiveluxury.com or calling +44 203 582 3212.

5.1 Use of data


5.1.1 We use the information we collect from you to provide and improve the services and the content to you. The data you provide is used for such purposes as answering questions, developing new products, gaining insights into your preferences, protecting Positiveluxury.com and our users and communicating with you about Positiveluxury.com’s services, including special and new features.

5.1.2 This type of aggregate and individual data enables us to track, monitor and map how and when our customers use parts of the services or another feature of the content so that we can make the services appealing to as many customers and licensees as possible, and improve the content. As part of this use of information, we may provide aggregate and identifiable information to our partners and licensees about how our customers, collectively, and individually use our content. We share this type of statistical data so that our partners also understand how often people use our content, so that they, too, may provide you with an optimal online experience.

Positiveluxury.com only discloses information to partners, third parties and licensees that we know share a similar data privacy approach.

5.1.3 We also use the information we collect to send you brand and news updates (such as information and content regarding brands or actions you have told us you trust), newsletters, marketing materials and other information that may be of interest to you. In addition, we will take reasonable steps to ensure that third party business partners’ to whom we transfer any data will provide sufficient protection of that data and /or marketing materials.

We do allow you to opt out of data collection for the purposes of advertising at any time.

5.1.4 You can easily stop Positiveluxury.com from collecting any information about you for online behavioural advertising by opting out. This will prevent advertisers from receiving any data that could be used to tailor advertising for you.

5.1.5 The User acknowledges that Positiveluxury.com may use cookies and web beacons to collect and store both aggregate and PII user data. This personally identifiable data shall be used to optimise the performance and yield of the service, to provide comprehensive reporting, and to provide aggregate reporting to advertise with Positiveluxury.com and third-party partners for similar use. The Positiveluxury.com Privacy Policy covers how cookies are used in further detail.

5.2 Marketing opt-in and opt-out provision 

At all times, we will offer you the opportunity to unsubscribe out of any service or update to which you have subscribed if you change your mind. Any e-mail we send you will contain an easy automated unsubscribe link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail.

By registering to a Positive Luxury webinar, podcast, and content pieces you agree to receive from time to time marketing emails from Positiveluxury.com in relation to such activities.


6. Use of cookies

Cookies are small amounts of information that are sent to and are stored on your computer. They are used to identify you when you visit the site, and to make your use of the site more convenient for you. Cookies are used to remember usernames, passwords and preferences and to deliver a faster and more personalised service. The Positiveluxury.com site and service may contain advertisements created and provided by a third party. These advertisements may place Cookies on your computer that collects information about you and your use of the Internet. Positiveluxury.com does not control the collection or use of your information by such advertisers and this privacy policy does not apply to such information. If you do not wish to have Cookies placed on your computer you can disable cookies on your Internet browser. Turning them off however will mean that you will not be able to enjoy the positiveluxury.com website to its fullest.

7. Where will we store your data?

The data that we collect from you may be transferred to and stored at, a destination inside the European Economic Area (“EEA”). It may also be processed and used by staff operating outside the EEA who work for us or by one of our suppliers. Such staff may be engaged in, among other things, the fulfilment of your request, and the provision of support services. By submitting your data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy? All information you provide to us is hosted and stored on Amazon Web Services cloud-based services (for further information on the measures taken by Amazon to protect the security of their servers and your data, please see: http://aws.amazon.com/security/). If you are not satisfied with the levels of security offered by our cloud provider, you should restrict the nature and amount of data or confidential information which you include in your log data or not use the services. You must not share a password with anyone.

8. Online advertising

On our websites, we may collect information about your online activities to provide advertising about products and services tailored to your individual interests. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks allow us to target our advertising to users through demographic, behavioural and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for PositiveLuxury.com and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting take place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts. To direct our ad network vendors not to use your data to deliver targeted advertising to you, please contact us at hello@positiveluxury.com or call us on +44 203 582 3212.

9. Information we share

We do not sell or otherwise disclose personal information about you, except as described in this Privacy Policy. We may share the personal information we collect with our parent, affiliate and subsidiary companies, business partners, ad network vendors and their participants, and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorised by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.We also may disclose information about you (i) if we are required to do so by law or legal process (such as a court order), (ii) in response to a request by law enforcement authorities, or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity. We also reserve the right to transfer personal information we have about you in the event we sell, merge or transfer all or a portion of our business or assets. Should such a sale, merger or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale, merger or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.

10. Will Positiveluxury.com share any of the personal data it receives?

Personal data about our customers is an integral part of our business. We do not sell your data to anyone. We share your data only as described in this Policy. Positiveluxury.com works with a variety of merchants, brands and networks (“Positiveluxury.com Partners”) in order to give you the widest offering in services.

10.1 We use an analytics company, which drops cookies via our website and collects non-personally identifiable information about you, so we can understand how you use our website. We do not have access to or control over these cookies, but please see here for more information on these cookies. By agreeing to the terms of this privacy policy, you consent to the cookies referenced above being dropped onto your machine.

We may release data when we believe in good faith that release is necessary to comply with the law, regulation or legal request; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Positiveluxury.com, our employees, our users, or others. You agree that we may also share your data with entities where Positiveluxury.com is engaged in a merger, acquisition, bankruptcy, dissolution, reorganisation, or similar transaction or proceeding that involves the transfer of the information described in this Policy. By using the services, you consent to our sharing of data for the above purposes.

11. Is personal information about me secure?

The personal data in the Positiveluxury.com account you have with us is protected by a password for your privacy and security. You need to ensure that there is no unauthorised access to your account and data by selecting and protecting your password appropriately.Positiveluxury.com encourages you to use “strong” passwords with your account. Positiveluxury.com cannot and will not be liable for any loss or damage arising from your failure to comply with the above requirements. Positiveluxury.com endeavours to protect your data but Positiveluxury.com cannot guarantee the security of your data transmitted to our services. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

12. What about links to third-party websites?

The services contain links to other sites. Positiveluxury.com is not responsible for the privacy policies and/or practices on other sites. When linking to another site you should read the privacy policy stated on that site. This Policy only governs information collected on the services provided by Positiveluxury.com. We will take care to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. In addition, we will take reasonable steps to ensure that third-party business partners to whom we transfer any data will provide sufficient protection of that data.

13. What personal data can I access?

The Data Protection Act 1998 (the “Act”) gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. You may at any time request correction or deletion of your personal data, and object to any processing of your personal data by emailing us at hello@Positiveluxury.com.com. Positiveluxury.com allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information: your name; user email address; username and password; user preferences; positive action trusts; brand preferences. The information you can access will change as the services changes.

14. Your choices

We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Positiveluxury.com use or disclosure of your personal information will mean that you cannot take advantage of certain Positiveluxury.com offerings or site features. Here are the choices we offer:

  • – Marketing Emails: You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by adjusting your email preferences using the online account you may establish on our sites or contact hello@positiveluxury.com
  • – Web Analytics: You may opt-out of the aggregation and analysis of data collected about you on our sites by our web analytics vendors as follows: to opt-out of aggregation and analysis of data collected by Google Analytics, please mail us to hello@positiveluxury.com; to opt-out of aggregation and analysis of data collected please mail us to hello@positiveluxury.com
  • – Targeted Advertising: To opt-out of receiving marketing communications through the advertising networks of our ad network vendors, contact us hello@positiveluxury.com

15. Links

There are links on Positiveluxury.com website to third-party websites which Positiveluxury.com has no control over. Positiveluxury.com accepts no responsibility or liability for any third-party practices on third-party websites. Positiveluxury.com advises you to carefully read 3rd party privacy statements prior to the use of any third-party website.

16. International transfers

Due to the international nature of the Internet, the collecting and processing of your personal information in accordance with Positiveluxury.com privacy policy will often involve transferring the data between countries in which Positiveluxury.com and or strategic partners are located. Positiveluxury.com shall take steps to ensure that any transfer of data to a country or territory outside the European Economic Area, whose laws provide for a different standard of protection for your personal data than that provided under English law, shall be made subject to contractual arrangements which will require that your data be processed to at least a standard compliant with the Data Protection Act 1998.

17. Security

This Website has security measures in place to protect against the loss, misuse and alteration of your personal information under Positiveluxury.com control. However no data transmission over the Internet can be guaranteed to be 100% secure and whilst Positiveluxury.com strives to protect your personal information, Positiveluxury.com cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once Positiveluxury.com receives the transmission, Positiveluxury.com makes best efforts to ensure the security of the system.

18. Children’s privacy

Positiveluxury.com is not intended for use by children, especially those under age 12. No one under age 12 is allowed to provide any personal information or use our public discussion areas, forums and chats. Minors between the ages of 12 and 17 must get the permission of their parent(s) or legal guardian(s) before making purchases, including subscriptions, on this site. If your children disclose information about themselves in our public discussion areas, they may get unsolicited messages from other parties. Accordingly, you should tell them not to do so.

19. How to contact us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by emailing hello@positiveluxury.com, or call us on +44 203 582 3212. You might also write to us at: Positive Luxury, 81 Leonard Street, London EC2A 4QS, United Kingdom.


Cookie Policy:

This Cookie Policy forms part of and is incorporated into our Terms and Conditions and Privacy Policy, and is in reference to the services offered by Positiveluxury.com, hosted both on any PositiveLuxury.com owned website and or any other licensors or approved third-party site.


Our websites use cookies to distinguish you from other users, helping us to provide you with a good experience when you browse our Services and also allows us to improve our Services. By continuing to use and browse the website, you are agreeing to the use of cookies whenever you access any positiveluxury.com website on any device. Any changes to this policy will be posted here. We reserve the right to vary this Cookie Policy from time to time and such changes shall become effective as soon as they are posted. Your continued use of the Services constitutes your agreement to all such changes.


What are cookies?

Cookies are small amounts of information that are sent to and are stored on your computer. They are used to identify you when you visit the site, and to make your use of the site more convenient for you. Cookies are used to remember usernames, passwords and preferences and to deliver faster and more personalised service. Please see www.allaboutcookies.org for more information about blocking cookies on your particular web browser.


Which type of cookies do we use?

We use the following cookies in line with industry standards:


Session cookies


Session cookies allow websites to link the actions of a user during a browser session. They may be used for a variety of purposes such as remembering what a user has put in their shopping basket as they browse around a site. These session cookies expire after a browser session so would not be stored longer term.


Persistent cookies


Persistent cookies allow websites or services to collect personally identifiable information (PII) about the user, such as their behaviour and preferences while on a website or using a service. These cookies are stored on users hard drive and remain there until they reach expiration date.


First and third-party cookies


Whether a cookie is first or third-party refers to the website or domain placing the cookie. First-party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third-party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.


Our First-party Cookies

Some of our services contain first-party cookies, these are listed in the table below.

XSRF-TOKEN prevents unauthorised or malicious users taking unwanted actions on your behalf. This cookie expires at the end of the browser session.

  • _CSRF prevents unauthorised or malicious users taking unwanted actions on your behalf. This cookie expires at the end of the browser session.
  • Bmid User ID if logged in- stores an encrypted ID of logged-in user. Used to identify the user in our system. This cookie expires after 12 months.
  • Bmu User details if logged in – stores additional user details that are used to personalize user experience (user name, social provider use). Expires at the end of the browser session.

Third-Party Cookies


The Positiveluxury.com site and service may contain advertisements created and provided by a third party. These advertisements may place Cookies on your computer that collects information about you and your use of the Internet. Positiveluxury.com does not control the collection or use of your information by such advertisers and this privacy policy does not apply to such information.


Please note that: (i) the third-party business will use and share data in accordance with its privacy policy; (ii) you should check its policy before providing information with third-party business; and (iii) such third-party business is solely responsible for its use and sharing of your data.


If you share Positiveluxury.com content with friends through social networks such as Facebook, Pinterest and Twitter you may be sent cookies from these websites. Positiveluxury.com doesn’t control the settings of these cookies. Please check the third-party websites for more information about their cookies and how to manage them.


How do I control my cookies?

If you do not wish to have cookies placed on your computer, please refer to the help and support area on your Internet browser for instructions on how to locate the file or directory that stores cookies. Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that turning them off will mean that you will not be able to enjoy the positiveluxury.com website to its fullest.




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