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LUXURY SUSTAINABILITY SPECIALISTS

Positive Luxury are the leading sustainability experts for the global luxury industry. By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all. Since 2011, we’ve only worked with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration.

OUR PURPOSE

Our purpose is to transform the luxury industry, for the good of all. To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust. We do this through our proprietary Butterfly Methodology, comprised of an ESG+ assessment, risk and opportunity mapping tools, transition strategy and verification through certification, supported with communication tools and coaching.

BUTTERFLY TOOLS & SERVICES


From ESG+ assessment and sustainability data warehousing to transition strategy, consultancy and retail enterprise, with our uniquely configurable Butterfly tools and services we are your perfect collaborator for sustainability projects small or large.
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BUTTERFLY MARK CERTIFICATION PROGRAMME


Verify your performance and build consumer trust with luxury’s
most prestigious, world-renowned independent verification
– the mark of real, sustained, positive change.
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OUR STORY: POSITIVE BY NAME, AND NATURE

We were born to action real change, for a world that desperately needs it, and inspired by the large blue Butterfly which now thrives following near-extinction. This story of success took expert understanding of unique driving factors, and some difficult work – made easier through collaboration. Just as each ecosystem is entirely different, our Butterfly Methodology is a collection of tools and services that can be configured to each luxury company’s bespoke challenges and needs. That’s our approach. And why we are positive by name, and nature. Today we power a collective of over 170 luxury business across the globe: we call these the Real Changemakers, continually raising the bar.

VISION

From the supply chain to the end product, we envision a future where the core principles of luxury and sustainability are fully and genuinely symbiotic.

MISSION

Our mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust.

OUR PARTNERS

Our standards are underpinned by international frameworks and global standards. In addition to the Positive Luxury Impact Network, we work with a number of expert partners across sustainability and luxury industry sectors to help accelerate our purpose: to transform luxury for the good of all. From sustainability and technology partners to industry bodies and pioneering individuals, we believe collaboration is key to reaching higher and higher standards.

BSI logo

BSI

Sustainability partner

Baker McKenzie logo

BAKER MCKENZIE

Legislation partner

UN Fashion & Lifestyle Network LOGO

UN FASHION & LIFESTYLE NETWORK

Sustainability partner

World Benchmarking Alliance logo

WORLD BENCHMARKING ALLIANCE

Sustainability partner

WORLD BIODIVERSITY SUMMIT LOGO  

WORLD BIODIVERSITY SUMMIT

Sustainability partner

THE WOMEN’S CHAPTER LOGO

THE WOMEN’S CHAPTER

Sustainability partner

British Beauty Council logo

BRITISH BEAUTY COUNCIL

Beauty industry partner

CEW UK logo

COSMETIC EXECUTIVE WOMEN UK

Beauty industry partner

Professional Beauty logo

PROFESSIONAL BEAUTY

Beauty industry partner

GSTC logo

GLOBAL SUSTAINABLE TOURISM COUNCIL

Travel industry partner

Swisstainable logo

SWISSTAINABLE

Travel industry partner

51 to carbon 0 logo

51TOCARBONZERO

Technology partner

Reply logo

REPLY

Technology partner

SURVEY SOLUTIONS LOGO

SURVEY SOLUTIONS

Technology partner

STROM logo

STRØM WORKS

Technology partner

Chelsea Design centre logo

CHELSEA DESIGN CENTRE

Interiors industry partner

Launchmetrics logo

LAUNCHMETRICS

Industry data partner

Easyfairs logo

EASYFAIRS

Packaging partner

Smartworks logo

SMARTWORKS

Charity partner

Smiley logo

SMILEY

Fashion partner

Susie Rodgers

SUSIE RODGERS MBE

Inclusion Advisor

Our Team

Nobody gets sustainability for luxury like Positive Luxury. Our team of changemakers are experts in luxury, sustainability and communications. We work together to create a culture that values purpose, collaboration, excellence and optimism above all else. We “strive not to be a success, but rather to be of value”, and pride ourselves on the relationships we build and the support we provide our clients. That’s why 97% of the people we work with are happy to recommend us. We are also proud that Positive Luxury has been recognised by The Sunday Times as one of their Best Places to Work 2024, citing the work of our internal culture committee and the environment created for personal and professional development.

Diana Verde Nieto Positive Luxury

Diana Verde Nieto

Co-Founder

Karen Hanton MBE

Co-Founder

Amy Nelson-Bennett Positive Luxury

Amy Nelson-Bennett

CEO

Jamie Moore Positive Luxury

Jamie Moore

Marketing Director

Elke Schrader

Sustainability Lead

Natalie Welsh

Relationship Marketing Manager

Bea Positive Luxury

Beatrix Perks

Sustainability Client Success Associate Director

Noa Rataj-Mongelous

Sustainability Consultant

Daniel Morrison

Client Success Manager, Europe

Emīlija Zāģere

Client Success Manager

Sara Muttilainen

Client Success Executive

Heloise Kleinwort

Partner Marketing Manager

Charlotte Positive Luxury

Charlotte Astle

Client Success Officer

Emma Lorenzen

Client Success Officer

Lawrence Positive Luxury

Lawrence Herman

Client Success Officer

Phoebe Roberts

Marketing Executive

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