Positive Luxury are the leading sustainability experts for the global luxury industry. By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all. Since 2011, we’ve only worked with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration.
Our purpose is to transform the luxury industry, for the good of all. To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust. We do this through our proprietary Butterfly Methodology, comprised of an ESG+ assessment, risk and opportunity mapping tools, transition strategy and verification through certification, supported with communication tools and coaching.
We were born to action real change, for a world that desperately needs it, and inspired by the large blue Butterfly which now thrives following near-extinction. This story of success took expert understanding of unique driving factors, and some difficult work – made easier through collaboration. Just as each ecosystem is entirely different, our Butterfly Methodology is a collection of tools and services that can be configured to each luxurycompany’s bespoke challenges and needs. That’s our approach. And why we are positive by name, and nature. Today we power a collective of over 170 luxury business across the globe: we call these the Real Changemakers, continually raising the bar.
We work together with our Sustainability Council to ensure that our assessment is rigorous, independent, and in line with international standards and best practices. The council is comprised of experts across multiple disciplines from over 20 leading global organisations.
Martin Townsend
Global Head for Sustainability and Circular Economy
PAUL POLMAN
Co-Founder and Chair
LINDSAY HOOPER
Executive Director, Education
STACEY BAGGALEY
Senior Programme Officer for Business and Biodiversity
VALERIE KELLER
Co-founder and CEO
JONATHON PORRITT
Co-Founder
JASON JAY, PH.D.
Senior Lecturer & Director, Sustainability Initiative
JULIA NOVY-HILDESLEY
Executive Director of Change Leadership for Sustainability Program
MARK GOUGH
CEO
JOHN ELKINGTON
Co-Founder
DILYS WILLIAMS
Director
GORD RAY
Brand Development Lead
NIALL DUNNE
Chief Executive Officer
RUSS LOCURTO
Senior Advisor & Former SVP Operations
ANDREW WINSTON
Founder
CAROLYNN CHALMERS
CEO, Good Governance Academy
Alyssa Auberger
Chief Sustainability Officer, Baker McKenzie
SYLVIE BÉNARD
Sustainability Expert, Founder of La Dame à la Licorne
Susannah Rodgers MBE
Paralympic Gold Medalist
Mei Chen
Director and Head of Fashion and Luxury at Alibaba Group
Nobody gets sustainability for luxury like Positive Luxury. Our team of changemakers are experts in luxury, sustainability and communications. We work together to create a culture that values purpose, collaboration, excellence and optimism above all else. We “strive not to be a success, but rather to be of value”, and pride ourselves on the relationships we build and the support we provide our clients. That’s why 97% of the people we work with are happy to recommend us.
Diana Verde Nieto
Co-Founder
Karen Hanton MBE
Co-Founder
Amy Nelson-Bennett
CEO
Hamish Scott
Development Director
Belen Satorre Berbegal
Sustainability Client Services Director
Jamie Moore
Marketing Director
Elke Schrader
Sustainability Lead
Natalie Welsh
Relationship Marketing Manager
Noa Rataj-Mongelous
Sustainability Consultant
Daniel Morrison
Sustainability Client Services Manager, Europe
Emīlija Zāģere
Sustainability Client Services Manager
Sara Muttilainen
Sustainability Client Services Officer
Charlotte Astle
Sustainability Client Services Officer
Heloise Kleinwort
Partner Marketing Manager
Emma Lorenzen
Client Success Officer
Lawrence Herman
Sales Executive
Phoebe Roberts
Marketing Executive