Since 2011 Positive Luxury has been accelerating organisations' adaptation to the new climate economy. Our ESG+ products and services enable companies to manage risk, embed innovation and credibly foster consumer trust. Organisations that we certify receive the Butterfly Mark, a globally respected trust mark – independently verified evidence that they meet the highest standard of sustainability best practices across ESG+: Environmental, Social, Governance and Innovation.
Positive Luxury accelerates the sustainability efforts of the luxury industry and keep our clients ahead of cultural and economic shifts. We enable our collaborative community of brands, suppliers and retailers to measure, manage and report their net positive impact across ESG indicators. By providing actionable tools and insights for improvement, our clients understand how to leverage sustainability as a key driver of value.
Positive Luxury’s origin lies in the chance meeting of Sir David Attenborough and co-founder Diana Verde Nieto, his inspiring story of the Large Blue Butterfly – which died out in the British Isles in 1979 – and the dedication of the scientist who successfully reintroduced it by unravelling the intricate web of interdependencies necessary for its survival.
Identifying the luxury industry as one that could drive enormous positive change, Diana and serial entrepreneur Karen Hanton founded Positive Luxury and the Butterfly Mark certification in 2011.
We work together with our Sustainability Council to ensure that our assessment is rigorous, independent, and in line with international standards and best practices. The council is comprised of experts across multiple disciplines from over 22 leading global organisations.
Martin Townsend
Global Head for Sustainability and Circular Economy
PAUL POLMAN
Co-Founder and Chair
LINDSAY HOOPER
Executive Director, Education
STACEY BAGGALEY
Senior Programme Officer for Business and Biodiversity
VALERIE KELLER
Co-founder and CEO
JONATHON PORRITT
Co-Founder
JASON JAY, PH.D.
Senior Lecturer & Director, Sustainability Initiative
JULIA NOVY-HILDESLEY
Executive Director of Change Leadership for Sustainability Program
MARK GOUGH
CEO
JOHN ELKINGTON
Co-Founder
DILYS WILLIAMS
Director
GORD RAY
Brand Development Lead
NIALL DUNNE
Chief Executive Officer
RUSS LOCURTO
Senior Advisor & Former SVP Operations
ANDREW WINSTON
Founder
CAROLYNN CHALMERS
CEO, Good Governance Academy
Alyssa Auberger
Chief Sustainability Officer, Baker McKenzie
SYLVIE BÉNARD
Sustainability Expert, Founder of La Dame à la Licorne
Susannah Rodgers MBE
Paralympic Gold Medalist
Mei Chen
Director and Head of Fashion and Luxury at Alibaba Group
Our team of luxury and sustainability experts works together to create a culture that values purpose, collaboration, excellence and optimism above all else. We are united by a shared mission of shaping a sustainable future for luxury.
Diana Verde Nieto
Co-Founder and Co-CEO
Amy Nelson-Bennett
Co-CEO
Hamish Scott
Development Director
Belen Satorre Berbegal
Sustainability Client Services Director
Jamie Moore
Marketing Director
Elke Schrader
Sustainability Lead
Natalie Welsh
Relationship Marketing Manager
Virginie Corbasson
European Business Development Manager
Georgia Scott
Senior Sustainability Client Services Manager
Daniel Morrison
Sustainability Client Services Manager, Europe
Emīlija Zāģere
Sustainability Client Services Manager
Sara Muttilainen
Sustainability Client Services Officer
Heloise Kleinwort
Partner Marketing Manager
Noa Rataj-Mongelous
Sustainability Research Analyst
Phoebe Roberts
Marketing Executive