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Who We Are

Since 2011 Positive Luxury has been helping organisations adapt to the new climate economy.  We developed ESG+, a proprietary sustainability assessment for the luxury industry with a unique focus on innovation. Organisations that we certify receive the Butterfly Mark, a globally respected trust mark that is independent evidence of their positive impact on nature and society.

Our Proposition

To accelerate the sustainability efforts of the luxury industry and keep our clients ahead of cultural and economic shifts, we provide world-class assessment and certification, reporting, insights, advisory services and an industry-leading knowledge programme. These services allow our growing community of brands, suppliers and retailers to innovate, inspire, and evolve towards a fully sustainable business model.

ESG+

Our proprietary assessment framework tailored to luxury
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BUTTERFLY MARK

The mark is tangible evidence of an organisation's positive impact
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Our Provenance

Positive Luxury’s origin lies in the chance meeting of Sir David Attenborough and co-founder Diana Verde Nieto, his inspiring story of the Large Blue Butterfly – which died out in the British Isles in 1979 – and the dedication of the scientist who successfully reintroduced it by unravelling the intricate web of interdependencies necessary for its survival.

Identifying the luxury industry as one that could drive enormous positive change, Diana and serial entrepreneur Karen Hanton founded Positive Luxury and the Butterfly Mark certification in 2011.

Mission

Our mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust.

Vision

From the supply chain to the end product, we envision a future where the core principles of luxury and sustainability are fully and genuinely symbiotic.

Our Sustainability Council

We work together with our Sustainability Council to ensure that our assessment is rigorous, independent, and in line with international standards and best practices. The council is comprised of experts across multiple disciplines from over 22 leading global organisations.

Martin Townsend

Global Head for Sustainability and Circular Economy

LINDSAY HOOPER

Executive Director, Education

STACEY BAGGALEY

Senior Programme Officer for Business and Biodiversity

VALERIE KELLER

Co-founder and CEO

JONATHON PORRITT

Co-Founder

JASON JAY, PH.D.

Senior Lecturer & Director, Sustainability Initiative

JULIA NOVY-HILDESLEY

Executive Director of Change Leadership for Sustainability Program

MARK GOUGH

CEO

JOHN ELKINGTON

Co-Founder

AMANDA LEACY

Global Inclusion & Diversity Managing Director

DILYS WILLIAMS

Director

ALEXANDRA PALT

Chief Corporate Responsibility Officer & Executive Vice President

ELIZABETH PEYTON-JONES

CEO and Founder

GORD RAY

Brand Development Lead

NIALL DUNNE

Chief Executive Officer

MARGARET COADY

Executive Director, CSR and Coach Foundation

JEANNETTE FERRAN ASTORGA

Vice President of Corporate Social Responsibility

AMA AFRIFA-TCHIE

Culture & Inclusion Expert, Founder of The Inclusion Agilist

RUSS LOCURTO

Senior Advisor & Former SVP Operations

VESSY TASHEVA

Founder

ANDREW WINSTON

Founder

SYLVIE BÉNARD

Sustainability Expert, Founder of La Dame à la Licorne

Our Team

Our team of luxury and sustainability experts works together to create a culture that values purpose, collaboration, excellence and optimism above all else. We are united by a shared mission of shaping a sustainable future for luxury.

Diana Verde Nieto Positive Luxury

Diana Verde Nieto

Co-Founder and Co-CEO

Amy Nelson-Bennett Positive Luxury

Amy Nelson-Bennett

Co-CEO

Hamish Scott Positive Luxury

Hamish Scott

Development Director

Jacob Corner Positive Luxury

Jacob Corner

Creative Director

Jamie Moore Positive Luxury

Jamie Moore

Marketing Director

Natalie Welsh

Special Projects Manager

Georgia Scott Positive Luxury

Georgia Scott

Senior Account Manager

Sam Blunsdon

Business Development Manager

Claudia Titi Libai Positive Luxury

Claudia Titi Libai

Senior Social Media Executive

Meriam Belghali

Account Executive and Sustainability Consultant

Emma Mortassagne

Account and Content Executive

Rosa Spinney

Sales Executive

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