Positive Luxury are the leading sustainability experts for the global luxury industry. By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all. Since 2011, we’ve only worked with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration.
Our purpose is to transform the luxury industry, for the good of all. To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust. We do this through our proprietary Butterfly Methodology, comprised of an ESG+ assessment, risk and opportunity mapping tools, transition strategy and verification through certification, supported with communication tools and coaching.
We were born to action real change, for a world that desperately needs it, and inspired by the large blue Butterfly which now thrives following near-extinction. This story of success took expert understanding of unique driving factors, and some difficult work – made easier through collaboration. Just as each ecosystem is entirely different, our Butterfly Methodology is a collection of tools and services that can be configured to each luxury company’s bespoke challenges and needs. That’s our approach. And why we are positive by name, and nature. Today we power a collective of over 170 luxury business across the globe: we call these the Real Changemakers, continually raising the bar.
Our standards are underpinned by international frameworks and global standards. In addition to the Positive Luxury Impact Network, we work with a number of expert partners across sustainability and luxury industry sectors to help accelerate our purpose: to transform luxury for the good of all. From sustainability and technology partners to industry bodies and pioneering individuals, we believe collaboration is key to reaching higher and higher standards.
BSI
Sustainability partner
BAKER MCKENZIE
Legislation partner
UN FASHION & LIFESTYLE NETWORK
Sustainability partner
WORLD BENCHMARKING ALLIANCE
Sustainability partner
WORLD BIODIVERSITY SUMMIT
Sustainability partner
THE WOMEN’S CHAPTER
Sustainability partner
BRITISH BEAUTY COUNCIL
Beauty industry partner
COSMETIC EXECUTIVE WOMEN UK
Beauty industry partner
PROFESSIONAL BEAUTY
Beauty industry partner
GLOBAL SUSTAINABLE TOURISM COUNCIL
Travel industry partner
SWISSTAINABLE
Travel industry partner
51TOCARBONZERO
Technology partner
REPLY
Technology partner
SURVEY SOLUTIONS
Technology partner
STRØM WORKS
Technology partner
CHELSEA DESIGN CENTRE
Interiors industry partner
LAUNCHMETRICS
Industry data partner
EASYFAIRS
Packaging partner
SMARTWORKS
Charity partner
SMILEY
Fashion partner
SUSIE RODGERS MBE
Inclusion Advisor
Nobody gets sustainability for luxury like Positive Luxury. Our team of changemakers are experts in luxury, sustainability and communications. We work together to create a culture that values purpose, collaboration, excellence and optimism above all else. We “strive not to be a success, but rather to be of value”, and pride ourselves on the relationships we build and the support we provide our clients. That’s why 97% of the people we work with are happy to recommend us. We are also proud that Positive Luxury has been recognised by The Sunday Times as one of their Best Places to Work 2024, citing the work of our internal culture committee and the environment created for personal and professional development.
Diana Verde Nieto
Co-Founder
Karen Hanton MBE
Co-Founder
Amy Nelson-Bennett
CEO
Jamie Moore
Marketing Director
James Edney
Client Director
Elke Schrader
Sustainability Lead
Natalie Welsh
Relationship Marketing Manager
Beatrix Perks
Sustainability Client Success Associate Director
Daniel Morrison
Client Success Manager, Europe
Emīlija Zāģere
Sustainability Consultant
Sara Muttilainen
Client Success Executive
Charlotte Astle
Client Success Executive
Emma Lorenzen
Marketing Officer
Phoebe Roberts
Senior Brand Marketing Executive
Holly Horton
Client Success Officer