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LUXURY SUSTAINABILITY SPECIALISTS

Positive Luxury are the leading sustainability experts for the global luxury industry. By helping businesses meet higher and higher standards for people and nature, we are transforming luxury – for the good of all. Since 2011, we’ve only worked with luxury, so have a deeper understanding of its unique ecosystems. And our small team of experts give unrivalled support and collaboration.

OUR PURPOSE

Our purpose is to transform the luxury industry, for the good of all. To shape a sustainable future, we work with our clients to help redefine business models and rebuild consumer trust. We do this through our proprietary Butterfly Methodology, comprised of an ESG+ assessment, risk and opportunity mapping tools, transition strategy and verification through certification, supported with communication tools and coaching.

BUTTERFLY TOOLS & SERVICES

From ESG+ assessment and sustainability data warehousing to transition strategy, consultancy and retail enterprise, with our uniquely configurable Butterfly tools and services we are your perfect collaborator for sustainability projects small or large.

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BUTTERFLY MARK CERTIFICATION PROGRAMME

Verify your performance and build consumer trust with luxury’s
most prestigious, world-renowned independent verification
– the mark of real, sustained, positive change.

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OUR STORY: POSITIVE BY NAME, AND NATURE

We were born to action real change, for a world that desperately needs it, and inspired by the large blue Butterfly which now thrives following near-extinction. This story of success took expert understanding of unique driving factors, and some difficult work – made easier through collaboration. Just as each ecosystem is entirely different, our Butterfly Methodology is a collection of tools and services that can be configured to each luxurycompany’s bespoke challenges and needs. That’s our approach. And why we are positive by name, and nature. Today we power a collective of over 170 luxury business across the globe: we call these the Real Changemakers, continually raising the bar.

VISION

From the supply chain to the end product, we envision a future where the core principles of luxury and sustainability are fully and genuinely symbiotic.

MISSION

Our mission is to shape a sustainable future for luxury by redefining the business model and rebuilding consumer trust.

Our Sustainability Council

We work together with our Sustainability Council to ensure that our assessment is rigorous, independent, and in line with international standards and best practices. The council is comprised of experts across multiple disciplines from over 20 leading global organisations.

Martin Townsend

Global Head for Sustainability and Circular Economy

PAUL POLMAN

Co-Founder and Chair

LINDSAY HOOPER

Executive Director, Education

STACEY BAGGALEY

Senior Programme Officer for Business and Biodiversity

VALERIE KELLER

Co-founder and CEO

JONATHON PORRITT

Co-Founder

JASON JAY, PH.D.

Senior Lecturer & Director, Sustainability Initiative

JULIA NOVY-HILDESLEY

Executive Director of Change Leadership for Sustainability Program

MARK GOUGH

CEO

JOHN ELKINGTON

Co-Founder

DILYS WILLIAMS

Director

GORD RAY

Brand Development Lead

NIALL DUNNE

Chief Executive Officer

RUSS LOCURTO

Senior Advisor & Former SVP Operations

ANDREW WINSTON

Founder

CAROLYNN CHALMERS

CEO, Good Governance Academy

Alyssa Auberger

Chief Sustainability Officer, Baker McKenzie

SYLVIE BÉNARD

Sustainability Expert, Founder of La Dame à la Licorne

Susannah Rodgers MBE

Paralympic Gold Medalist

Mei Chen

Director and Head of Fashion and Luxury at Alibaba Group

Our Team

Nobody gets sustainability for luxury like Positive Luxury. Our team of changemakers are experts in luxury, sustainability and communications. We work together to create a culture that values purpose, collaboration, excellence and optimism above all else. We “strive not to be a success, but rather to be of value”, and pride ourselves on the relationships we build and the support we provide our clients. That’s why 97% of the people we work with are happy to recommend us.