Butterfly Mark
The Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ performance
BENEFITS
The Butterfly Mark certification has been created in consultation with the Positive Luxury Sustainability Council and is rigorous, independent, and is underpinned by the latest international standards, global legislation and best practice principles.
- Comprehensive risk management
- Programme tailored to business type, size & geography
- Comprehensive toolkit of resources
- Regular updates on legislation & sustainability landscape
- Dedicated account management
- Trust through transparency
- Brand engagement through new, authentic storytelling
- Independently verified data enabling educated purchases
- Visibility of impact targets and progress
- Informed understanding of sustainability
- Reporting that examines risk, return and impact
- Tools & measures to build trust through transparency
- Protection against greenwashing
- Innovation delivered through sustainability
- Increased employee capabilities, pride and retention
Global Reach
FURTHER INFORMATION
CERTIFIED ORGANISATIONS
NEW ORGANISATIONS IN ASSESSMENT
MONTHLY BUTTERFLY MARK SOCIAL IMPRESSIONS
Assessment & Certification Value
In Assessment
Certification Launch
Post Launch
Testimonial
IGOR BOYADJIAN, Managing Director
The Macallan
“The Macallan sought the Butterfly Mark accreditation in 2020, in order to hold ourselves to the highest standards of external, independent accreditation within our industry, both now and in the future. We also strongly believe in the power of unity and of business collaboration and community to challenge the global issues we all must face head on now in the coming critical years.”
Testimonial
ULRIK GARDE DUE, CEO
Mark Cross
"Having Positive Luxury as a partner who we can trust and who can advise on an informed and unbiased level has been instrumental. The benchmarks put in place by Positive Luxury have encouraged further innovation and sustainable practices that in turn allow our customers to trust that when they become an owner of a Mark Cross piece, it is being held up to the highest standards set by the Butterfly Mark certification in line with updated official regulations."
COST GUIDELINES
Micro business
from £3,150Small businesses
from £5,250Medium Businesses
from £21,000Large Businesses
from £52,500
The Positive Luxury Accelerator Programme
We are committed to supporting progressive luxury start-ups and micro-businesses on their sustainability journey. The Accelerator Programme identifies and supports young, innovative companies, helping the luxury industry adapt and reshape itself to ensure a sustainable future. These brands, suppliers, and retailers will be supported to earn Butterfly Mark certification and embed sustainability in their culture and end-to-end operations from the very start.