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Butterfly Mark

The Butterfly Mark certification is an independent trust mark awarded to luxury brands, retailers and suppliers that evidence tangible action to making a positive impact on nature and society.

BENEFITS

The Butterfly Mark certification has been created in consultation with the Positive Luxury Sustainability Council and is rigorous, independent, and in line with the latest international standards and best practices.

BUSINESS BENEFITS
  • Comprehensive risk management
  • Tailored to business model, vertical, size and geography
  • Keep ahead of legislation
  • Comprehensive suite of resources
  • Dedicated account management
STAKEHOLDER BENEFITS
  • Reporting that examines risk, return and impact
  • Tools & measures to build trust through transparency
  • Prevent greenwashing accusations
  • Deliver innovation through sustainability
  • Increase employee capabilities, pride and retention
CONSUMER BENEFITS
  • Trust through transparency
  • Brand engagement through storytelling
  • Positive impact through educated purchases
  • Visibility of impact targets and progress
  • Education on sustainability impact

Global Reach

FURTHER INFORMATION

CERTIFIED ORGANISATIONS
NEW ORGANISATIONS IN ASSESSMENT
MONTHLY BUTTERFLY MARK SOCIAL IMPRESSIONS

Assessment & Certification Value

In Assessment

Access to intuitive assessment portal
Dedicated account manager
Sustainability Analyst support & risk map
‘In assessment’ communications tools & guidelines
Commitment statement with Positive Luxury
Listing on our website, including a dedicated company page
Members only content

Certification Launch

Butterfly Mark license and communication guidelines
Dedicated partner marketing support
Digital Butterfly Mark tool
Internal launch to optimise employee engagement
Marketing & PR launch support
Greenwashing awareness guidance
Social media & CRM support
Enhanced dedicated company page

Post Launch

Butterfly Mark framework updates
Ongoing sustainability support and communication coaching
Bi-annual sustainability roadmap reviews
Regular topical toolkits
Sustainability features on positiveluxury.com
Sustainability transformation case study
Dedicated account management and marketing support
Access to a broad team of sustainability experts
Global networking opportunities
Ongoing access to exclusive members-only content and insights

Testimonial

IGOR BOYADJIAN, Managing Director

The Macallan

“The Macallan sought the Butterfly Mark accreditation in 2020, in order to hold ourselves to the highest standards of external, independent accreditation within our industry, both now and in the future. We also strongly believe in the power of unity and of business collaboration and community to challenge the global issues we all must face head on now in the coming critical years.”

Testimonial

ULRIK GARDE DUE, CEO

Mark Cross

"Having Positive Luxury as a partner who we can trust and who can advise on an informed and unbiased level has been instrumental. The benchmarks put in place by Positive Luxury have encouraged further innovation and sustainable practices that in turn allow our customers to trust that when they become an owner of a Mark Cross piece, it is being held up to the highest standards set by the Butterfly Mark certification in line with updated official regulations."

COST GUIDELINES

Micro business
from £2,500
Small businesses
from £5,000
Medium Businesses
from £20,000
Large Businesses
from £50,000
LEARN ABOUT OUR INCUBATOR ACADEMY

The Positive Luxury Start-Up Accelerator Programme

We are committed to supporting progressive luxury start-ups and micro-businesses on their sustainability journey. The Start-Up Accelerator Programme identifies and supports young, innovative companies, helping the luxury industry adapt and reshape itself to ensure a sustainable future. These brands, suppliers, and retailers will be supported to earn Butterfly Mark certification and embed sustainability in their culture and end-to-end operations from the very start.

Learn More

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