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Butterfly Mark

The Butterfly Mark certification is an independent, globally respected trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of verified ESG+ performance

BENEFITS

The Butterfly Mark certification has been created in consultation with the Positive Luxury Sustainability Council and is rigorous, independent, and is underpinned by the latest international standards, global legislation and best practice principles.

YOUR BUSINESS
  • Comprehensive risk management
  • Programme tailored to business type, size & geography
  • Comprehensive toolkit of resources
  • Regular updates on legislation & sustainability landscape
  • Dedicated account management
YOUR CONSUMER
  • Trust through transparency
  • Brand engagement through new, authentic storytelling
  • Independently verified data enabling educated purchases
  • Visibility of impact targets and progress
  • Informed understanding of sustainability
YOUR OTHER STAKEHOLDERS
  • Reporting that examines risk, return and impact
  • Tools & measures to build trust through transparency
  • Protection against greenwashing
  • Innovation delivered through sustainability
  • Increased employee capabilities, pride and retention

Global Reach

FURTHER INFORMATION

CERTIFIED ORGANISATIONS
NEW ORGANISATIONS IN ASSESSMENT
MONTHLY BUTTERFLY MARK SOCIAL IMPRESSIONS

Assessment & Certification Value

In Assessment

Access to intuitive assessment portal
Dedicated account manager
Sustainability Analyst support & risk map
‘In assessment’ communications tools & guidelines
Policy and procedure templates
Commitment statement with Positive Luxury
Listing on our website, plus dedicated company page
Exclusive members content

Certification Launch

Butterfly Mark license and communication guidelines
Dedicated partner marketing support
Digital Butterfly Mark tool
Internal launch to optimise employee engagement
Marketing & PR launch support
Greenwashing awareness guidance
Social media & CRM support
Enhanced dedicated company page

Post Launch

Best practice and legislation updates
Sustainability support & bi-annual roadmap reviews
Sustainability communications coaching
Regular topical toolkits and exclusive content & insights
Sustainability features on positiveluxury.com
Dedicated account management and marketing support
Access to a broad team of sustainability experts
Global networking opportunities

Testimonial

IGOR BOYADJIAN, Managing Director

The Macallan

“The Macallan sought the Butterfly Mark accreditation in 2020, in order to hold ourselves to the highest standards of external, independent accreditation within our industry, both now and in the future. We also strongly believe in the power of unity and of business collaboration and community to challenge the global issues we all must face head on now in the coming critical years.”

Testimonial

ULRIK GARDE DUE, CEO

Mark Cross

"Having Positive Luxury as a partner who we can trust and who can advise on an informed and unbiased level has been instrumental. The benchmarks put in place by Positive Luxury have encouraged further innovation and sustainable practices that in turn allow our customers to trust that when they become an owner of a Mark Cross piece, it is being held up to the highest standards set by the Butterfly Mark certification in line with updated official regulations."

COST GUIDELINES

Micro business
from £3,000
Small businesses
from £5,000
Medium Businesses
from £20,000
Large Businesses
from £50,000
LEARN ABOUT OUR INCUBATOR ACADEMY

The Positive Luxury Start-Up Accelerator Programme

We are committed to supporting progressive luxury start-ups and micro-businesses on their sustainability journey. The Start-Up Accelerator Programme identifies and supports young, innovative companies, helping the luxury industry adapt and reshape itself to ensure a sustainable future. These brands, suppliers, and retailers will be supported to earn Butterfly Mark certification and embed sustainability in their culture and end-to-end operations from the very start.

Learn More

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