It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.

Continue
Features and editorial
EU Legislation Update: The EU strategy for sustainable textiles

EU Legislation Update: The EU strategy for sustainable textiles

Knowledge

From May 12 – August 4, 2021 the EU is seeking feedback from businesses that trade in Europe on the EU strategy for sustainable textiles. This strategy is designed to help the EU shift to a climate-neutral, circular economy where products are designed to be more durable, reusable, repairable, recyclable and energy-efficient. It aims to ensure that the textile industry recovers from the COVID-19 crisis in a sustainable way by making it more competitive, applying circular economy principles to production, products, consumption, waste management and secondary raw materials, and directing investment, research and innovation towards sustainability. Following our recent article...

The butterfly mark

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.

LEARN MORE

Positive Luxury

Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty & Fragrance, Fashion & Accessories, Travel & Leisure, Premium Drinks, Living, and Jewellery & Watches.

Discover brands

Louis Vuitton

Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

Learn more

Positive Luxury

Instagram

A fusion of groundbreaking science and natural ingredients is at the heart of @argentum . The result? Skincare products that are powerful, restorative and hydrating, for the improvement of fine lines, wrinkles and the overall texture of your skin. Explore why they have been certified with the ...

Open
A fusion of groundbreaking science and natural ingredients is at the heart of @argentum . The result? Skincare products that are powerful, restorative and hydrating, for the improvement of fine lines, wrinkles and the overall texture of your skin. Explore why they have been certified with the #ButterflyMark on positiveluxury.com. - Une fusion de science révolutionnaire et d'ingrédients naturels est au cœur de @argentum . Le résultat? Des produits de soin puissants, réparateurs et hydratants, pour l'amélioration des ridules, des rides et de la texture globale de votre peau. Découvrez pourquoi ils ont été certifiés avec le #ButterflyMark sur positiveluxury.com. #PositiveLuxury #Brandstotrust #ARgENTUM

Today, we are proud to launch our new paper, Climate Justice is Social Justice. 🗞
A new generation of activist consumers has emerged, shocked into a one-world vision of the planet by the global nature of the COVID pandemic and inspired by protests in support of marginalised groups. They ...

Open
Today, we are proud to launch our new paper, Climate Justice is Social Justice. 🗞 A new generation of activist consumers has emerged, shocked into a one-world vision of the planet by the global nature of the COVID pandemic and inspired by protests in support of marginalised groups. They expect brands to share their values and actively support social causes – anything less is a cancellable offence. With this important report, we explore the links between luxury business, social justice and the environment – breaking down the positive actions you can take today. Download your copy now via the link in bio and don’t forget to register for today’s webinar where we’ll discuss the topic in-depth with @ayotunde.rufai, @vessytash and @lamahourani. _ Aujourd'hui, nous sommes fiers de dévoiler notre nouveau rapport, Climate Justice is Social Justice.🗞 Une nouvelle génération de consommateurs activistes a émergé, choquée dans une vision mondiale de la planète par la nature mondiale de la pandémie de COVID et inspirée par les manifestations de soutien aux groupes marginalisés. Ils s'attendent à ce que les marques partagent leurs valeurs et soutiennent activement des causes sociales – rien de moins est une infraction annulable. Avec cet important rapport, nous explorons les liens entre le commerce du luxe, la justice sociale et l'environnement, en décomposant les actions positives que vous pouvez entreprendre aujourd'hui. Téléchargez votre copie maintenant via le lien dans la bio et n'oubliez pas de vous inscrire au webinaire d'aujourd'hui où nous discuterons du sujet en profondeur avec @ayotunde.rufai, @vessytash et @lamahourani. #PositiveLuxury #ClimateJustice #SocialJustice #intersectionality #diversityandinclusion #Decadeofchange #decadeofaction

Elegant simplicity at its finest. @stepheneinhorn's sees each and every piece of jewellery they create as timeless; only ever putting things into the world that are made to last. They believe the luxury jewellery trade has a responsibility to uphold the Kimberley Process certification ...

Open
Elegant simplicity at its finest. @stepheneinhorn's sees each and every piece of jewellery they create as timeless; only ever putting things into the world that are made to last. They believe the luxury jewellery trade has a responsibility to uphold the Kimberley Process certification standards, and therefore purchases diamonds from legitimate, conflict-free sources. Explore why they've been certified with the Butterfly Mark on positiveluxury.com. _ La simplicité élégante à son meilleur. @stepheneinhorn's considère chaque bijou qu'il crée comme intemporel; ne mettant au monde que des choses faites pour durer. Ils pensent que le commerce de bijoux de luxe a la responsabilité de respecter les normes de certification du Kimberley Process et achète donc des diamants auprès de sources légitimes et sans conflit. Découvrez pourquoi ils ont été certifiés avec le Butterfly Mark sur positiveluxury.com. #PositiveLuxury #Brandstotrust #ButterflyMark

Our trusted member @mcqueensflowers has been creating beautiful and memorable designs for over 29 years, building a reputation around the world for colourful and creative floral creations perfectly matched to every occasion and setting. They are determined to be the best flower business in the world...

Open
Our trusted member @mcqueensflowers has been creating beautiful and memorable designs for over 29 years, building a reputation around the world for colourful and creative floral creations perfectly matched to every occasion and setting. They are determined to be the best flower business in the world to work for, completely committed to the wellbeing of people, communities and the environment, across their entire business. Discover what makes them part of our community on positiveluxury.com. _ Marque de confiance par excellence, @mcqueensflowers crée des designs magnifiques et mémorables depuis plus de 29 ans, se forgeant une réputation dans le monde entier pour ses créations florales colorées et créatives parfaitement adaptées à chaque occasion et à chaque décor. Ils sont déterminés à être la meilleure entreprise de fleurs au monde pour laquelle travailler, totalement engagés pour le bien-être des personnes, des communautés et de l'environnement, dans l'ensemble de leur entreprise. Découvrez ce qui les place dans notre communauté sur positiveluxury.com #PositiveLuxury #ButterflyMark #FollowTheButterfly

Enduring elegance since 1735, @houseofgarrard has an unrivalled heritage. Generations of craftsmen and women have passed through Garrard’s doors, and today the House has a rich tradition it can draw on, blending heritage with contemporary cues to create spectacular pieces. Learn more about their ...

Open
Enduring elegance since 1735, @houseofgarrard has an unrivalled heritage. Generations of craftsmen and women have passed through Garrard’s doors, and today the House has a rich tradition it can draw on, blending heritage with contemporary cues to create spectacular pieces. Learn more about their positive actions on positiveluxury.com. _ Élégance durable depuis 1735, @houseofgarrard possède un patrimoine sans égal. Des générations d’artisans et de femmes ont franchi les portes de Garrard, et la Maison possède aujourd’hui une riche tradition sur laquelle elle peut s’appuyer, mêlant héritage et indices contemporains pour créer des pièces spectaculaires. Apprenez-en davantage sur leurs actions positives sur positiveluxury.com. #PositiveLuxury #Brandstotrust #ButterflyMark

On Thursday, June 17 at 2pm GMT join Positive Luxury with @jendaya.official 's Ayotunde Rufai, @lamahouranijewelry's Lama Hourani, and D&I strategist @vessytash for our webinar exploring:
• The key role social issues play in ESG planning for every business
• The ...

Open
On Thursday, June 17 at 2pm GMT join Positive Luxury with @jendaya.official 's Ayotunde Rufai, @lamahouranijewelry's Lama Hourani, and D&I strategist @vessytash for our webinar exploring: • The key role social issues play in ESG planning for every business • The macro-impacts of climate change • How the changing consumer is pressuring brands to act • What your business can do to drive positive change. Register now via the link in our bio. _ Le jeudi 17 juin à 14h GMT, rejoignez Positive Luxury avec Ayotunde Rufai de @jendaya.official, Lama Hourani de @lamahouranijewelry et le stratège D&I @vessytash pour notre webinaire explorant : • Le rôle clé que les questions sociales jouent dans la planification ESG pour chaque entreprise • Les macro-impacts du changement climatique • Comment le consommateur changeant fait pression sur les marques pour qu'elles agissent • Ce que votre entreprise peut faire pour provoquer un changement positif. Inscrivez-vous maintenant via le lien dans notre bio. #PositiveLuxury #Brandstotrust #ButterflyMark #diversityandinclusion #socialjustice #climatechange #decadeofaction #decadeofchange

We are proud to announce that @beauty.by.laperla has been certified with the Butterfly Mark.
La Perla Beauty is dedicated to empowering feminine confidence and being the ultimate beauty partner. As an extension of the iconic @laperlalingerie brand and inspired by its rich heritage, La Perla ...

Open
We are proud to announce that @beauty.by.laperla has been certified with the Butterfly Mark. La Perla Beauty is dedicated to empowering feminine confidence and being the ultimate beauty partner. As an extension of the iconic @laperlalingerie brand and inspired by its rich heritage, La Perla Beauty is committed to ensuring a high level of craftsmanship paired with luxurious ingredients and materials in everything it creates. Explore their commitments and positive actions now on positiveluxury.com. _ Nous sommes fiers d'annoncer que @beauty.by.laperla a reçu la certification Butterfly Mark. La Perla Beauty se consacre à renforcer la confiance en soi des femmes et à être le partenaire beauté ultime. Dans le prolongement de la marque iconique @laperlalingerie et inspirée par son riche héritage, La Perla Beauty s'engage à assurer un haut niveau de l'artisanat associé à des ingrédients et des matériaux luxueux dans tout ce qu'il crée. Découvrez dès maintenant leurs engagements et actions positives sur positiveluxury.com. #PositiveLuxury #Brandstotrust #ButterflyMark #LaPerla #LaPerlaBeauty #ConfidenceIsBeautiful #CleanBeauty #SustainableLuxury

Using pioneering bio-technology, @oneoceanbeauty is modern, responsible and zero-waste.💧Founder Marcella Cacci has always loved being near water, and it’s this maritime passion that is woven throughout the brand’s DNA: creating a range that is responsible for and to our waters. ...

Open
Using pioneering bio-technology, @oneoceanbeauty is modern, responsible and zero-waste.💧Founder Marcella Cacci has always loved being near water, and it’s this maritime passion that is woven throughout the brand’s DNA: creating a range that is responsible for and to our waters. "Sustainability is no longer a choice but a necessity." Discover why they've been certified with the #ButterflyMark on positiveluxury.com. _ Utilisant une biotechnologie pionnière, @oneoceanbeauty est moderne, responsable et zéro déchet.💧La fondatrice Marcella Cacci a toujours aimé être près de l'eau, et c'est cette passion maritime qui est tissée dans l'ADN de la marque : créer une gamme responsable de et pour nos eaux. "La durabilité n'est plus un choix mais une nécessité." Découvrez pourquoi ils ont été certifiés avec le #ButterflyMark sur positiveluxury.com. #PositiveLuxury #Brandstotrust #OneOceanBeauty #Oceans #OceanScience #OceanDecade #OceanLiteracy #ProtectOurOceans #oceans

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey

In the press

wwd-1 Home page 1559845597262 Maire Claire 3 FT-logo-1 Luxury Daily logo wwd-1 metro-logo-9579 Logo for In the press page Edie Glossy forbes-logo-800×225-3-800×225 FT-logo-1 fashion-network-logo euronews-1 mailonline-vector-logo-800×444-3-800×194 wwd-1 forbes-logo-800×225-3-800×225 logo-lh-04-1-800×258 Glossy california-apparel-news-vector-logo-copy-800×444-2-1-800×185 Glamour
View All