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The butterfly mark

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.

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Positive Luxury

Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty, Fashion & Accessories, Travel & Hospitality, Premium Drinks, Living, and Jewellery & Watches.

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Louis Vuitton

Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

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Positive Luxury

sustainability trends and insights

Positive Luxury’s 2020 Predictions Report, Decoding the Next Decade of Change, forecast trends and offers insights into how companies are innovating with great success to achieve their sustainability goals and commitments.

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Look to statement pieces that do your talking for you. ✨
Delivered with the utmost craftsmanship, @temperleylondon pieces are more like artwork than ready-to-wear, with thoughtfully-produced fabrics and embellishments. Through combining innovation and creativity, they use high-end materials to carry out their designs and turn them into garments that are both stylish and timeless. Explore how the brand weaves philanthropy and craftsmanship into their ethos and designs, on positiveluxury.com

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Zoom sur des pièces phares qui parlent d'elles-même ✨
Conçues avec le plus grand savoir-faire, les pièces @temperleylondon sont plus des œuvres d'art que du prêt-à-porter, avec des tissus et des embellissements soigneusement conçus. En alliant innovation et créativité, ils utilisent des matériaux haut de gamme pour réaliser leurs créations et les transformer en vêtements à la fois stylés et intemporels. Découvrez comment la marque intègre la philanthropie et l'artisanat dans sa philosophie et ses conceptions, sur positiveluxury.com #PositiveLuxury #Brandstotrust #ButterflyMark

Look to statement pieces that do your talking for you. ✨ Delivered with the utmost craftsmanship, @temperleylondon pieces are more like artwork than ready-to-wear, with thoughtfully-produced fabrics and embellishments. Through…

1 day to go until the #PositiveLuxuryAwards2020! 
Our awards are a global celebration of sustainability and innovation within the luxury industry.
To discover all the highlights from the event, tune in to our IG Story tomorrow.
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Nous sommes à J-1 des #PositiveLuxuryAwards2020 !
Nos awards sont une célébration mondiale de la durabilité et de l'innovation dans l'industrie du luxe. Pour découvrir tous les points forts de l'événement, rendez-vous dans nos IG Stories demain.
#Innovation #Sustainability #Change

1 day to go until the #PositiveLuxuryAwards2020! Our awards are a global celebration of sustainability and innovation within the luxury industry. To discover all the highlights from the event, tune…

Beauty with a blue heart! 💙Biotherm uses the incredible force of aquatic ingredients in advanced skincare solutions. Through expertise in #Biotechnology, the brand infuses these powerful actives in unparalleled pleasurable textures for a healthy and active beauty. In 2012, this #brandtotrust launched #BiothermWaterLovers - its action platform in support of @mission_blue - to help protect the world’s waters by creating ‘Hope Spots’ or marine protected areas large enough to restore the blue heart of the planet. 💧 
Discover more about the brand's responsible actions, on positiveluxury.com.

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Beauté avec un coeur bleu ! 💙Biotherm utilise la force incroyable des ingrédients aquatiques dans des solutions de soin avancées. Grâce à son expertise en #Biotechnologie, la marque insuffle ces actifs puissants dans des textures agréables inégalées pour une beauté saine et active. 
En 2012, la #marquedeconfiance a lancé #BiothermWaterLovers - sa plate-forme d'action en faveur de @mission_blue - pour aider à protéger les eaux du monde en créant des « Espaces d'espoir » ou des aires marines protégées suffisamment grandes pour restaurer le cœur bleu de la planète. 💧Découvrez-en plus sur les actions responsables de la marque, sur positiveluxury.com. #PositiveLuxury #ButterflyMark #SustainableBeauty

Beauty with a blue heart! 💙Biotherm uses the incredible force of aquatic ingredients in advanced skincare solutions. Through expertise in #Biotechnology, the brand infuses these powerful actives in unparalleled pleasurable…

Our trusted brand @christina.kramer_official balances natural, high-quality fabrics with a concern for the human and environmental cost. Their products are made of 100% pure Mongolian cashmere, without any mixture of other fibers. With the exception of black, midnight blue and grey, which are obtained with certified non-toxic dyes, only the original colors of the cashmere goats are used.
“We set great value on responsible awareness and mindfulness in dealing with people, nature, environment and technology.” _

La marque de confiance @christina.kramer_official équilibre des tissus naturels de haute qualité avec un souci du coût humain et environnemental.♥️ Les produits de la marque sont fabriqués à partir de cachemire 100% pur mongol, sans aucun mélange d'autres fibres. À l'exception du noir, du bleu de nuit et du gris, obtenus avec des colorants certifiés non toxiques, seules les couleurs d'origine des chèvres de cachemire sont utilisées. « Nous accordons une grande importance à la prise de conscience responsable et à l’attention portée aux personnes, à la nature, à l’environnement et à la technologie. » #PositiveLuxury #Brandtotrust #ButterflyMark

Our trusted brand @christina.kramer_official balances natural, high-quality fabrics with a concern for the human and environmental cost. Their products are made of 100% pure Mongolian cashmere, without any mixture of…

Being active never felt this good. 🏃‍♀️
Combining sports apparel with master craftsmanship , @sapopa offers consciously-made sports luxe that will see you getting outdoors this weekend. Explore their positive actions, on positiveluxury.com.🖤 _

Bouger n'a jamais été aussi agréable.🏃‍♀️
Combinant vêtements de sport et savoir-faire artisanal, @sapopa propose des vêtements de luxe sportifs conçus de manière consciente qui vous accompagnerons dehors ce week-end. 
Explorez leurs actions positives, sur positiveluxury.com. 🖤#PositiveLuxury #ButterflyMark #BrandToTrust

Being active never felt this good. 🏃‍♀️ Combining sports apparel with master craftsmanship , @sapopa offers consciously-made sports luxe that will see you getting outdoors this weekend. Explore their positive…

At @sepaibeauty, they prove that the less, the better. 🌱 This #brandtotrust avoid unnecessary ingredients or grey substances that don't add to their formula. ⁠Their bespoke and delicate approach to beauty is completely unique, The brand's DNA is inherently about transparency – coupled with sustainable sourcing and zero-waste production methods. Find out what makes them a #brandtotrust, on positiveluxury.com. 
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Chez @sepaibeauty, ils prouvent que moins il y en a, mieux c'est. 🌱 Cette #marquedeconfiance évite les ingrédients inutiles ou les substances grises qui n'ajoutent rien à leur formule. Leur approche sur mesure et délicate de la beauté est tout à fait unique. L'ADN de la marque est intrinsèquement lié à la transparence - couplé à des méthodes d'approvisionnement durables et de production zéro déchet. Découvrez ce qui en fait une marque fiable, sur positiveluxury.com dès maintenant. #PositiveLuxury #Brandstotrust #ButterflyMark

At @sepaibeauty, they prove that the less, the better. 🌱 This #brandtotrust avoid unnecessary ingredients or grey substances that don’t add to their formula. ⁠Their bespoke and delicate approach to…

Look to @elephantgin for delicious cocktail recipes you can enjoy this weekend! 💛
This #brandtotrust produces award-winning handcrafted premium gin products made with rare African botanicals. All ingredients are hand-selected, bottles custom-made, labels hand-written and production efforts controlled by working in small batches.
Cheers to that! 
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Consultez @elephantgin pour de délicieuses recettes de cocktails que vous pourrez déguster ce week-end! 💛
Cette #marquedeconfiance produit du gin de haute qualité, fabriqués avec des plantes africaines rares. Tous les ingrédients sont sélectionnés à la main, les bouteilles sur mesure, les étiquettes écrites à la main et les efforts de production contrôlés en travaillant en petits lots. Trinquons à ça ! #PositiveLuxury #Brandstotrust #ButterflyMark

Look to @elephantgin for delicious cocktail recipes you can enjoy this weekend! 💛 This #brandtotrust produces award-winning handcrafted premium gin products made with rare African botanicals. All ingredients are hand-selected,…

It seems there are new, buzzy skin care ingredients that promise miracles every day. Our favourites are, of course, ones that are sustainably-sourced and produced, and have real benefits. What we’re seeing among our #brandstotrust right now is an unusual kind of ingredient usually reserved for jewellery: precious metals and gemstones. Did you know colloidal silver has incredible anti-bacterial and anti-inflammatory properties? Or that gold can visibly brighten and even skin tone? Click the link in bio to read about all these benefits and those that come with other sustainable skin care ingredients derived from silver, gold and gemstones.✨ _

Il semble qu'il y ait de nouveaux ingrédients de soins de la peau bourdonnants qui promettent des miracles chaque jour. Nos favoris sont, bien sûr, ceux qui sont issus et produits de manière durable, et présentent de réels avantages. Ce que nous voyons actuellement chez nos #marquedeconfiance est un ingrédient inhabituel généralement réservé aux bijoux: les métaux précieux et les pierres précieuses. Saviez-vous que l'argent colloïdal possède d'incroyables propriétés antibactériennes et anti-inflammatoires ? Ou que l'or peut visiblement éclaircir et uniformiser le teint ? Cliquez sur le lien en bio pour en savoir plus sur tous ces avantages et ceux qui viennent avec d'autres ingrédients de soins de la peau durables dérivés de l'argent, de l'or et des pierres précieuses.✨#PositiveLuxury #ButterflyMark #SustainableBeauty

It seems there are new, buzzy skin care ingredients that promise miracles every day. Our favourites are, of course, ones that are sustainably-sourced and produced, and have real benefits. What…

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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