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Shaping a sustainable future for luxury

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Who we are

Positive Luxury helps luxury organisations accelerate their adaptation to the new climate economy. We power the Butterfly Mark, the luxury industry’s leading sustainability certification.

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Our proprietary assessment framework is the only one designed for the specific practices and materials risks of the luxury industry, systemic in approach but tailored for each client.

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The Butterfly Mark

Our trust mark is tangible, independent evidence to consumers and other stakeholders that a luxury business is operating in line with the highest standards of sustainability across the entire value chain.

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Leaders in Sustainable Luxury

From fashion to beauty, travel to premium drinks, we support over 165 brands, suppliers and retailers across six luxury verticals in 28 countries.

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Dior Positive Luxury


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