A Positive Influence: Niomi Smart on Sustainability

Research shows us that more and more consumers today – whether Gen-Z or Millennials – are living greener than ever before. As a population we are making more conscious choices, becoming increasingly vocal and no longer stand for brands that overlook sustainability. Niomi Smart seems to be the epitome of a modern-day luxury consumer who cares: she is considered, thoughtful about what she wears, enjoys looking put together and when we sit down at the Charlotte Street Hotel is immediately itching to know which brands have been awarded the Butterfly Mark and which she can trust. The difference between her and the average twenty-something shopper? She has a combined global...