When news of big-name brands cancelling multimillion-pound factory orders came to light during the Covid-19 outbreak, it was a stark wake-up call for the fashion industry. Almost overnight, thousands of Bangladeshi garment workers were left jobless, highlighting the cracks in a flawed and unsustainable supply chain that puts profits ahead of people. But it seems the need for a more sustainable and ethical business model goes far beyond the fashion industry. In a recent survey by Edelmen, 81% of respondents said that trust in a brand to do what’s right in relation to Covid-19 is a deciding factor when it...