The world is demanding a new luxury - one that is honest, open and trustworthy. Everyone wants the freedom to choose brands they can trust.

That's where we come in. Positive Luxury awards the globally recognised Butterfly Mark to luxury brands who deserve your confidence.

Our interactive Trust Button gives you the information needed to make an informed decision about a brand, right at the point of sale.

Let us be your guide to the most innovative brands on the planet.

Positive Luxury. Brands to trust.

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