The butterfly mark

connects luxury brands and people who care about the future

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Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty, Fashion & Accessories, Travel & Hospitality, Premium Drinks, Living, and Jewellery & Watches.

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Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

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In the press

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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