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The butterfly mark

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.


Positive Luxury

Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty, Fashion & Accessories, Travel & Hospitality, Premium Drinks, Living, and Jewellery & Watches.

Discover brands

Louis Vuitton

Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

Learn more

Positive Luxury

sustainability trends and insights

Positive Luxury’s 2020 Predictions Report, Decoding the Next Decade of Change, forecast trends and offers insights into how companies are innovating with great success to achieve their sustainability goals and commitments.




Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey