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Pioneering plastics: the time has come for businesses to invest in sustainable solutions

Pioneering plastics: the time has come for businesses to invest in sustainable solutions

Knowledge

It is estimated that every year we produce roughly 400 million tonnes of plastic waste a year, with 8 million tons entering our oceans. It has been suggested that if this continues, the oceans will contain more plastic than fish by 2050. Evidently, the time for businesses to invest in sustainable solutions and create innovation in plastic is now. In recent years, brands have taken a more considered approach as to how they can do more to explore Earth-friendly choices when it comes to the ways in which they produce, market and package their products. From sustainable packaging solutions to re-thinking how plastics can be recycled, repurposed...

The butterfly mark

The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.

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Positive Luxury

Brand community

Discover brands who have been awarded the Butterfly Mark for their measurable impact and commitment to sustainability. Our community of luxury brands span across Beauty, Fashion & Accessories, Travel & Hospitality, Premium Drinks, Living, and Jewellery & Watches.

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Louis Vuitton

Become a positive luxury brand

Enjoy the numerous benefits that come from being a member of the positive luxury community. Learn more about the several brand benefits as well read more information on how we assess brands and help them become more sustainable.

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Positive Luxury

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Reliable and distinguished, @iwcwatches has been crafting high-quality timepieces for over 150 years. Combining precision engineering with extraordinary and timeless design and ethically sourced materials, the company aims to ensure that its watches and business practices add value to society. In ...

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Reliable and distinguished, @iwcwatches has been crafting high-quality timepieces for over 150 years. Combining precision engineering with extraordinary and timeless design and ethically sourced materials, the company aims to ensure that its watches and business practices add value to society. In 2018, they became the first Swiss luxury watch company to produce a sustainability report aligned to Global Reporting Initiative Standards and commit to biennial reporting on progress against their sustainability targets. Découvrez pourquoi ils ont été certifiés avec la marque Butterfly sur notre site Web. _ Fiable et distinguée, @iwcwatches fabrique des garde-temps de haute qualité depuis plus de 150 ans. Combinant une ingénierie de précision avec un design extraordinaire et intemporel et des matériaux issus de sources éthiques, l'entreprise vise à garantir que ses montres et ses pratiques commerciales ajoutent de la valeur à la société. En 2018, ils sont devenus la première entreprise horlogère de luxe suisse à produire un rapport de développement durable aligné sur les normes de la Global Reporting Initiative et à s'engager à rendre compte tous les deux ans des progrès réalisés par rapport à leurs objectifs de développement durable. Découvrez pourquoi ils ont été certifiés avec la marque Butterfly sur notre site Web. #PositiveLuxury #IWC #IWCPilot #butterflymark

In the latest episode of The Power Series webinars, Fflur Roberts, Head of Luxury Goods at the market research company @euromonitorintl shared her take on what luxury companies need to focus on to survive in 2021.
Catch up on the webinar now and download our 2021 Predictions report via the link...

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In the latest episode of The Power Series webinars, Fflur Roberts, Head of Luxury Goods at the market research company @euromonitorintl shared her take on what luxury companies need to focus on to survive in 2021. Catch up on the webinar now and download our 2021 Predictions report via the link in bio. _ Dans le dernier épisode des webinaires The Power Series, Fflur Roberts, responsable des produits de luxe pour la société d'études de marché @euromonitorintl, a partagé son point de vue sur ce sur quoi les entreprises de luxe doivent se concentrer pour survivre en 2021. Suivez le webinaire maintenant et téléchargez notre rapport 2021 via le lien dans la bio. #PositiveLuxury #PredictionsReport2021 #BusinessInTheTimeOfCOVID #PL_ThePowerSeries #COVID_19 #Luxury #Business #Innovation

Your skin deserves only the best! With @sepaibeauty you can enjoy luxury skincare while knowing it also takes care of the environment. The brand’s DNA is inherently about transparency – coupled with sustainable sourcing, responsible production methods and a strong sense of social responsibility....

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Your skin deserves only the best! With @sepaibeauty you can enjoy luxury skincare while knowing it also takes care of the environment. The brand’s DNA is inherently about transparency – coupled with sustainable sourcing, responsible production methods and a strong sense of social responsibility. Find out what makes them a brand you can trust on positiveluxury.com now. _ Votre peau ne mérite que le meilleur ! Avec @sepaibeauty, vous pouvez profiter de soins de la peau de luxe tout en sachant qu'il prend également soin de l'environnement. DNAL'ADN de la marque est intrinsèquement lié à la transparence - couplé avec un approvisionnement durable, des méthodes de production responsable et un fort sens de la responsabilité sociale. Découvrez ce qui fait d'eux une marque de confiance sur notre site dès maintenant. #PositiveLuxury #ButterflyMark #SepaiBeauty

@verlasofficial offers quality diamond jewellery you can feel good about. They only use ethically-sourced, top-tier diamonds from world-class mines, set in the finest 95% platinum and 14-and 18-karat gold. All precious stones that become a part of Verlas jewellery are hand-picked and every piece of ...

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@verlasofficial offers quality diamond jewellery you can feel good about. They only use ethically-sourced, top-tier diamonds from world-class mines, set in the finest 95% platinum and 14-and 18-karat gold. All precious stones that become a part of Verlas jewellery are hand-picked and every piece of Verlas jewellery is handcrafted by a female-dominated team of Master Artisans. Empowerment, perfection, transparency and sustainability are key to the brand's spirit. Discover their positive actions on positiveluxury.com _ @verlasofficial propose des bijoux en diamant de qualité dont vous pouvez vous sentir bien. Ils n'utilisent que des diamants de première qualité provenant de mines de classe mondiale, d'origine éthique, sertis dans les meilleurs 95% de platine et d'or 14 et 18 carats. Toutes les pierres précieuses qui font partie des bijoux Verlas sont cueillies à la main et chaque bijou Verlas est fabriqué à la main par une équipe de maîtres artisans dominée par les femmes. L'autonomisation, la perfection, la transparence et la durabilité sont les clés de l'esprit de la marque. Découvrez leurs actions positives sur positiveluxury.com #PositiveLuxury #ButterflyMark #FollowTheButterfly #Verlas

A few stats from our partner @bainandcompany, to be found in our 2021 Predictions Report, Business In the time of COVID. The pandemic's impact led to a 23% fall in market size year-on-year, but the disruption brought increased digitalisation of the sector. What do you think are the other trends...

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A few stats from our partner @bainandcompany, to be found in our 2021 Predictions Report, Business In the time of COVID. The pandemic's impact led to a 23% fall in market size year-on-year, but the disruption brought increased digitalisation of the sector. What do you think are the other trends we can see emerging from the COVID-19 crisis and which one is the most interesting for you? - Quelques statistiques de notre partenaire @bainandcompany, à retrouver dans notre rapport de prévisions 2021, Business In the time of COVID. L'impact de la pandémie a entraîné une baisse de 23% de la taille du marché d'une année sur l'autre, mais la perturbation a entraîné une numérisation accrue du secteur. Selon vous, quelles sont les autres tendances que nous pouvons voir émerger de la crise du COVID-19 et laquelle est la plus intéressante pour vous? #PositiveLuxury #PredictionsReport2021 #BusinessInTheTimeofCOVID #COVID_19

A designer with the priorities of the people and planet at her heart, @ceciliebahnsen is dedicated to carving out a more sustainable future for the fashion industry. Last year, the brand announced a new Product Strategy, built on the objectives of longevity, integrity and community. As part of this ...

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A designer with the priorities of the people and planet at her heart, @ceciliebahnsen is dedicated to carving out a more sustainable future for the fashion industry. Last year, the brand announced a new Product Strategy, built on the objectives of longevity, integrity and community. As part of this strategy, they have reduced their number of seasonal collections from four a year to two. They also took the decision to move towards using organic materials where possible. 🦋 Discover the brand's positive actions on positiveluxury.com _ Ayant à cœur le bien-être de notre planète, @ceciliebahnsen se consacre à façonner un avenir plus durable pour l'industrie de la mode. L'année dernière, la marque a annoncé une nouvelle stratégie produit, fondée sur les objectifs de longévité, d'intégrité et de communauté. Dans le cadre de cette stratégie, ils ont réduit leur nombre de collections saisonnières de quatre à deux par an. Ils ont également pris la décision de s'orienter vers l'utilisation de matériaux organiques dans la mesure du possible. 🦋 Découvrez les actions positives de la marque sur positiveluxury.com #PositiveLuxury #CecilieBanhsen #ButterflyMark

@oneoceanbeauty represents the future of clean beauty: modern, responsible and zero-waste. The products are sustainably produced, created from marine actives that are not harvested but reproduced in the lab through blue biotechnology.
Their inner and outer packaging is recyclable their shipping ...

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@oneoceanbeauty represents the future of clean beauty: modern, responsible and zero-waste. The products are sustainably produced, created from marine actives that are not harvested but reproduced in the lab through blue biotechnology. Their inner and outer packaging is recyclable their shipping boxes are crafted from sustainable forestry. Other lifestyle products are from 100% Organic GOTS cotton, with water-based inks and dyes, and shipped in biodegradable bags. _ @oneoceanbeauty représente l'avenir de la beauté clean: moderne, responsable et zéro déchet. Les produits sont fabriqués de manière durable, à partir d'actifs marins qui ne sont pas récoltés mais reproduits en laboratoire par le biais de la biotechnologie bleue. Leurs emballages intérieurs et extérieurs sont recyclables, leurs boîtes d'expédition sont fabriquées à partir de forêts durables. D'autres produits de style de vie sont fabriqués à partir de coton 100% biologique GOTS, avec des encres et des colorants à base d'eau, et expédiés dans des sacs biodégradables. #PositiveLuxury #ButterflyMark #OneOceanBeauty

The shake-up of 2020 has lead to major changes in our habits in the form of less commuting and a lot more digital connections. Companies and individuals should embrace the opportunities that comes with it. Do you agree with this quote from @ecotricity's Dale Vince in our 2021 Predictions ...

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The shake-up of 2020 has lead to major changes in our habits in the form of less commuting and a lot more digital connections. Companies and individuals should embrace the opportunities that comes with it. Do you agree with this quote from @ecotricity's Dale Vince in our 2021 Predictions Report? _ Le bouleversement de 2020 a conduit à des changements majeurs dans nos habitudes avec moins de déplacements domicile-travail et beaucoup plus de connexions numériques. Les entreprises et les particuliers doivent saisir les opportunités qui en découlent. Êtes-vous d'accord avec cette citation de Dale Vince de @ecotricity dans notre rapport de prévisions 2021? #PositiveLuxury #PredictionsReport2021 #BusinessInTheTimeofCOVID #COVID_19 #business #leadership

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You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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