A BESPOKE APPROACH

All of luxury's sustainability needs under one roof

ESG+ 2.0 PLATFORM

The foundation of our services is aligned to the rigorous CSRD adopted by the EU, and reporting frameworks for disclosure such as GRI, SASB and the TCFD, as well as upcoming ESG legislation and global goals such as the UN’s Sustainable Development Goals.

Butterfly Methodology

We created our 4-part Butterfly Methodology suite of tools and services because every luxury company’s ecosystem is unique. Made up of our world-leading assessment, diagnostics and data storage, transitional support, certification and communication tools – each element can be uniquely configured for our client’s needs.

Our Services

Explore our comprehensive range of sustainability tools and services for the luxury industry:

Lift

Butterfly ESG+ Progress Assessment Tool
Test and measure your impact using our world-leading ESG+2.0 platform.

Description

A sustainability health check to establish your current state, identifying opportunities and risks. You’ll get access to our easy to use, intuitive ESG+ 2.0 assessment platform enabling you to understand and track your performance on an annual basis.

Who it's for

The ideal, cost-effective way to get started if your company is at the beginning of its sustainability journey or just testing the waters.

Propel

Butterfly Transformation Tool
Accelerate near-term change and improve current performance through ESG diagnostics, risk mapping and action planning tools.

Description

Fully leverage our ESG+ Progress Assessment tool to understand your current state and determine next steps. Propel allows you to collate and analyse all of your ESG data with dashboard access to easily monitor improvements on an ongoing bi-annual basis – enabling you to prioritise the areas of sustainability most material to your business.

Who it's for

Ideal for those early in their sustainability journey but keen to make real progress towards minimum standards. It will enable your business to move forward at its own pace.

Fly

Butterfly Transition Tools
Deliver real change in the near, medium and long term leveraging the test, transform and transition segments of the Butterfly Methodology, without certification.

Description

Using all aspects of our methodology without the certification and communication tools, you’ll have all the coaching, tools and insights needed to meet higher and higher standards, plus the platform capabilities to collate, store, analyse and extract ESG data to meet increasing disclosure requirements.

Who it's for

For companies who are serious about delivering real change but who aren’t seeking certification or yet prioritising consumer- or employee-facing sustainability communications. Also perfect for companies with mature strategies or dedicated inhouse sustainability teams needing to centralise ESG data.

Soar

Butterfly Mark Certification Programme
Become a Real Changemaker at the forefront of sustainability practice. Build stakeholder trust by earning the Butterfly Mark – and trailblaze transparency using your Connected Butterfly Mark digital passport.

Description

Designed to help your business transform using our 4-part test, transform, transition, and trust Butterfly Methodology – leading to our prestigious certification and use of the Butterfly Mark. With dedicated coaching and support from our experts we will help you to embed measurable sustainability practices throughout your operations and track performance improvement over time – building a warehouse of ESG data to support reporting and disclosure. You’ll build trust with consumers and all stakeholders through our unique brand passport, the Connected Butterfly Mark. Once earned, the Butterfly Mark trust mark and the Connected Butterfly Mark digital tool can be used across all physical and digital touchpoints.

Who it's for

For ambitious companies looking to establish a leadership position and competitive advantage in their category, truly placing sustainability at the core of their brand strategy with full third-party verification for their consumers, employees and other stakeholders. Also recommended for those with fundraising or exit on the horizon.

OUR PRODUCT FEATURES & BENEFITS

Select your business size to discover the full benefits of our product packages below:

Micro Business
< £1M
Small Business
£1M - £14M
Medium Business
£15M - £49M
Large Business
£50M+
Soar
Soar

Test, Transform, Transition, Trust

X user licenses, full access to ESG+ assessment and data library, storage and extraction

  • Butterfly Mark certification and IPButterfly Mark certification and IP
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  • Sustainability communications consultancy
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  • Connected Butterfly Mark brand passport
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  • CBM passport office and consumer data
  • Annual employee sentiment survey
  • 9-month Butterfly Mark Pending licence & assets
  • Certification launch campaign
  • Members’ Zone access to Marketing Library
Lift
Propel
Fly
Soar
Lift

Test

1 user license, full access to ESG+ assessment

  • Kick-off call with an Account Manager
  • Submission validation by an Account Manager
  • Pre-population of historical data
  • Overview performance report
  • Baseline assessment review meeting
  • Optional company listing on positiveluxury.com
  • Full access to our Knowledge programme
  • Full access to our Community programme
  • Enrolment in Community Referral Scheme
Propel

Test, Transform

1 user license, full access to ESG+ assessment

Everything in LIFT, plus:

  • ESG+ dashboard access
  • Bi-annual submission
  • Members’ Zone access to Sustainability Library
  • Risk map report
  • Action plan report
  • Performance improvement tracking
  • Optional brand page on positiveluxury.com
Fly

Test, Transform, Transition

3 user licenses, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT and PROPEL, plus:

  • 7 hours consultancy per year
  • ESG+ data storage and extraction capabilities
  • Dedicated Account Manager
  • In-assessment project management tool
  • Bi-annual cross-functional transition planning
Soar

Test, Transform, Transition, Trust

4 user licenses, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT, PROPEL and FLY, plus:

  • 15 hours consultancy per year
  • Butterfly Mark Certification and IP
  • Sustainability communications consultancy
  • Connected Butterfly Mark brand passport
  • Connected Butterfly Mark passport office and consumer data
  • Connected Butterfly Mark website, widgets and QR codes
  • Annual employee sustainability barometer
  • 9-month Butterfly Mark Pending licence & assets
  • Certification launch campaign
  • Members’ Zone access to Marketing Library
  • 1 editorial feature per year post-Certification
  • 1 case study per year post-Certification
  • 1 social post per year post-Certification
Lift
Propel
Fly
Soar
Lift

Test

3 user licenses, full access to ESG+ assessment

  • Kick-off call with an Account Manager
  • Submission validation by an Account Manager
  • Pre-population of historical data
  • Overview performance report
  • Baseline assessment review meeting
  • Optional company listing on positiveluxury.com
  • Full access to our Knowledge programme
  • Full access to our Community programme
  • Enrolment in Community Referral Scheme
Propel

Test, Transform

3 user licenses, full access to ESG+ assessment

Everything in LIFT, plus:

  • ESG+ dashboard access
  • Bi-annual submission
  • Members’ Zone access to Sustainability Library
  • Risk map report
  • Action plan report
  • Performance improvement tracking
  • Optional brand page on positiveluxury.com
Fly

Test, Transform, Transition

5 user licences, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT and PROPEL, plus:

  • ESG+ data storage and extraction capabilities
  • ESG+ dashboard access
  • Pre-population of publicly disclosed data
  • Dedicated Account Manager
  • In-assessment project management tool
  • Quarterly cross-functional transition planning
  • Annual C-suite review meeting

Everything in LIFT and PROPEL, plus:

  • ESG+ data storage and extraction capabilities
  • ESG+ dashboard access
  • Pre-population of historical data
  • Pre-population of publicly disclosed data
  • Dedicated Account Manager
  • In-assessment project management tool
Soar

Test, Transform, Transition, Trust

8 user licenses, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT, PROPEL and FLY, plus:

  • Butterfly Mark Certification and IP
  • Sustainability communications consultancy
  • Connected Butterfly Mark brand passport
  • Connected Butterfly Mark passport office and consumer data
  • Connected Butterfly Mark website, widgets and QR codes
  • Annual employee sustainability barometer
  • 9-month Butterfly Mark Pending licence & assets
  • Cross-functional Celebratory Meeting
  • Certification Town Hall for Employees
  • Certification launch campaign
  • Members’ Zone access to Marketing Library
  • One editorial feature per year post-Certification
  • One case study per year post-Certification
  • One social post per year post-Certification

Everything in LIFT, PROPEL and FLY, plus:

  • Butterfly Mark Certification and IP
  • Sustainability communications consultancy
  • Connected Butterfly Mark brand passport
  • Connected Butterfly Mark passport office and consumer data
  • Connected Butterfly Mark website, widgets and QR codes
  • Annual employee sustainability barometer
  • 9-month Butterfly Mark Pending licence & assets
  • Cross-functional Celebratory Meeting
  • Certification Town Hall for Employees
  • Certification launch campaign
  • Members’ Zone access to Marketing Library
  • One editorial feature per year post-Certification
  • One case study per year post-Certification
  • One social post per year post-Certification
Lift
Propel
Fly
Soar
Lift

Test

5 user licenses, full access to ESG+ assessment

  • Kick-off call with an Account Manager
  • Submission validation by an Account Manager
  • Pre-population of historical data
  • Overview performance report
  • Baseline assessment review meeting
  • Full access to our Knowledge programme
  • Full access to our Community programme
  • Enrolment in Community Referral Scheme
  • Optional company listing on positiveluxury.com
Propel

Test, Transform

5 user licenses, full access to ESG+ assessment

Everything in LIFT, plus:

  • ESG+ dashboard access
  • Bi-annual submission
  • Members’ Zone access to Sustainability Library
  • Risk map report
  • Action plan report
  • Optional brand page on positiveluxury.com
Fly

Test, Transform, Transition

8 user licenses, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT and PROPEL, plus:

  • ESG+ data storage and extraction capabilities
  • Pre-population of publicly disclosed data
  • Dedicated Account Manager
  • In-assessment project management tool
  • Quarterly cross-functional transition planning
  • Annual C-suite review meeting

Everything in LIFT and PROPEL, plus:

  • ESG+ data storage and extraction capabilities
  • ESG+ dashboard access
  • Pre-population of historical data
  • Pre-population of publicly disclosed data
  • Dedicated Account Manager
  • In-assessment project management tool
Soar

Test, Transform, Transition, Trust

12 user licenses, full access to ESG+ assessment and data warehousing and extraction

Everything in LIFT, PROPEL and FLY, plus:

  • Butterfly Mark Certification and IP
  • Sustainability communications consultancy
  • Connected Butterfly Mark brand passport
  • Connected Butterfly Mark passport office and consumer data
  • Connected Butterfly Mark website, widgets and QRs
  • Annual employee sustainability barometer
  • Certification Town Hall for Employees
  • Certification launch campaign
  • Members’ Zone access to Marketing Library, including Toolkits
  • Two editorial features per year post-Certification
  • Two case studies per year post-Certification
  • Two social posts per year post-Certification

Everything in LIFT, PROPEL and FLY, plus:

  • Butterfly Mark Certification and IP
  • Sustainability communications consultancy
  • Connected Butterfly Mark brand passport
  • Connected Butterfly Mark passport office and consumer data
  • Connected Butterfly Mark website, widgets and QRs
  • Annual employee sustainability barometer
  • 9-month Butterfly Mark pending license and assets
  • Members’ Zone access to Marketing Library
  • Two editorial features per year post-Certification
  • Two case studies per year post-Certification
  • Two social posts per year post-Certification

Carbon Footprinting

Positive Luxury is able to offer you industry-leading tools to measure your carbon footprint across Scopes 1, 2 and 3 – together with analysis and reporting to understand your impact. With exclusive access to our preferred supplier 51toCarbonZero’s climate success platform, this service offers you the opportunity to implement real change. Benefits include a reduction in reporting time, moving more quickly from data to decision to help overcome your climate transformation challenges – and achieve ambitious outcomes beyond compliance.

FIND OUT MORE

Butterfly Enterprise Platform

For retailers, consultancies, agencies and financial services looking for an efficient, credible solution to understand, assess and minimise the impact of their brand partners, client base, or investment portfolio. Our Enterprise Platform is a fully automated tool that can be configured to enable your partners to self-assess against your specific sustainability goals and material topics. It offers benefits such as improved visibility into and tracking of partner performance – and can be set up and activated with minimal upfront investment.

FIND OUT MORE

Butterfly Consulting Services

We have decades of sustainability, luxury, business and communications experience under one roof. Together with a celebrated professional network and broad range of preferred partners, we are your perfect collaborator for sustainability projects small or large – allowing you to focus on excellence in one or more material topics critical to your company’s sustainability purpose, without increasing your fixed costs.

B Corp

Becoming a B Corp

If you are thinking of undergoing B Corp’s assessment, independently or alongside Positive Luxury’s ESG+ assessment or Butterfly Mark certification, Positive Luxury can make the B Corp assessment easy and efficient. We can guide you through the B Impact Assessment (BIA), optimising your time and budget, fast-tracking progress toward certification. We can support collation, validation and uploading of BIA answers, as well as identifying and helping you understand issues and key areas of improvement necessary to earn certification. Our sustainability expertise and methodology can make obtaining B Corp certification a breeze.

Butterfly Accelerator Programme

Created exclusively for progressive luxury start-ups and businesses under £1M turnover, the Butterfly Accelerator Programme supports a limited number of innovative brands, suppliers and retailers each year on their sustainability journey. We work with these companies towards earning the prestigious Butterfly Certification – the only assessment and certification tailored to the specific needs of luxury business. We help embed sustainability into end-to-end operations and culture. Intake is on a monthly basis. For more information please register below to download the brochure and apply.

APPLY NOW

REAL RESULTS. REAL CHANGE. REAL VALUE.

Over 170 luxury clients trust to help them drive real change and evidence higher and higher standards of sustainability. This creates ESG-driven value such as cost savings, brand equity, employee engagement and loyalty – plus shareholder value.
LUXURY BUSINESSES TRUST POSITIVE LUXURY
INCREASE ON BASELINE ASSESSMENT SCORE
SUSTAINABILITY PERFORMANCE INCREASE

Client Stories

CLIENT STORY: CULT MIA

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CLIENT STORY: LK BENNETT

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CLIENT STORY: THE GLENTURRET

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