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As the festive season is upon us, the reality is that overconsumption will hit its annual high. As agents of change, we must recognise this and acknowledge that we have a choice when it comes to what we buy and who we buy from. The community of Real Changemakers is already ahead of the curve when it comes to sustainability, having implemented the foundations to be more sustainable as businesses – and create more sustainable products. That is why they have been awarded the Butterfly Mark, as the mark of real change.
Below is a selection of beauty brands all verified by Positive Luxury and bearing the Butterfly Mark, perfect for those stocking fillers – or treating yourself to a whole new skincare routine…
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Founded by US and European board-certified Plastic Surgeon Dr Yannis Alexandrides, 111SKIN creates precision skincare backed by the most advanced medical skin science to elevate skin health for visible, targeted & empowering results.
First Certified: 2018
Sustainability Strengths: People Management, Sustainability Purpose, Community Involvement, Circular Economy
ALBIVA creates innovative skincare products that deliver plant-based nutrients to activate the skin’s natural ability to repair itself. These next-generation products are results-driven and have been designed using the latest technology without compromising the quality or purity of the natural ingredients.
Created using the finest ingredients from natural origins, ARgENTUM’s skincare collection invites you to take a moment to connect with yourself – to fall in love with the person in the mirror and find beauty in balance.
First Certified: 2017
Sustainability Strengths: People Management, Operations, Waste Management, DE&I
Bamford was founded on the belief that one needs to be mindful of their connection to the earth – to live consciously, respect nature’s resources and the land that provides for one. The brand believes in slowing down, living in harmony with nature and has sustainability and craftsmanship at its core.
First Certified: 2020
Sustainability Strengths: Sustainability Purpose, Circular Economy, Health & Safety, Operations
Ignae is a clean beauty plant-based biotech skincare brand from the Azores. They develop their own proprietary ingredients by applying the latest innovation in biotechnology. Powered by science, Ignae sustainably harness nature’s goodness to create high-performance products focused on cellular regeneration.
Founded and formulated by an internationally acclaimed celebrity hairstylist, Iles Formula has developed a multi-award winning hair collection through the use of innovative formulas, fusing together minimalism with maximum performance.
First Certified: 2021
Sustainability Strengths: Conscious Design, Fair Labour, Community Investment
Pioneer of the organic beauty movement in Britain, Inlight Beauty brings beauty to life through healthy and radiant skin. Fusing nature’s alchemy, modern science and green chemistry, the artisanal production ensures high care and quality at every step to produce skincare that work not only on the skin but with it.
First Certified: 2019
Sustainability Strengths: Memberships & Accreditations, People Management, Sustainability Culture, Operations
Kama Ayurveda is a beauty and wellness brand deeply rooted in the Ayurvedic philosophy. This ancestral science aims at finding balance between mind, body and soul. Beyond skincare and haircare– Kama Ayurveda aims to deliver a comprehensive wellness experience through ritualistic framework for healthy living, such as yoga, meditation, and self-massage.
First Certified: 2023
Sustainability Strengths: Animal Welfare, Human Rights, Sustainable Sourcing
KAPLAN MD is a luxury skincare brand founded by world-renowned Beverly Hills Dermatologist, Stuart Kaplan, M.D. Inspired by the needs of his patients, Dr. Kaplan created skincare solutions based on his philosophy of Quality, Simplicity and Integrity.
La Perla Beauty embodies luxury and sophistication, offering a range of beauty products that mirror the brand’s renowned lingerie aesthetic. With a focus on quality and elegance, La Perla Beauty brings a touch of opulence to the world of skincare and fragrance.
The body self-care line that taps into ancient rituals. Since its founding in 2021, nature, wellbeing and circularity have been driving forces behind Leverden’s interwoven business and sustainability objectives.
Lisa Franklin is synonymous with cutting-edge skincare, blending science and nature to create personalized solutions for radiant and healthy skin. Renowned for her expertise, Lisa Franklin’s skincare line reflects a commitment to innovation and effective, resultsdriven beauty.
With a passion for the earth and holistic healing, Lola’s Apothecary curates bespoke wellness rituals that become an indulgent part of self-care. Through combining fine fragrance with effective skincare, their natural products are formulated to produce lingering moments of luxury.
First Certified: 2019
Sustainability Strengths: Packaging, Responsible Sourcing, Energy Management, Fair Labour
Romilly Wilde creates conscious skincare, which is derived from natural, plant-based sources. Their commitment to clean, synthetic free formulas represents a new language in luxury skincare, one that redefines “clean beauty”.
First Certified: 2020
Sustainability Strengths: Animal Welfare, Packaging, Community Involvement
Founded by Sabrina and Idris Elba in 2020, S’ABLE Labs care about people, and partner with them to co-create conscious products that work, and welcome all. From their supply chain partners, to their curious community, they work to build lasting connections that can help drive positive change, together.
Irish founded and innovation-led beauty and wellness brand that is setting the standard in high efficacy, natural, marine plant based skin care and supplements. Their passionate team of biochemists and nutritionists take cues from nature and human biology to develop each bespoke formulation.
First Certified: 2023
Sustainability Strengths: Sustainable Sourcing, Sustainability Purpose, Circularity, Community Involvement
The highest cosmetic quality skincare, Sepai’s bespoke and delicate approach to beauty is completely unique. A driving force in laboratory-based products, their brand DNA is inherently about transparency – coupled with sustainable sourcing, zero-waste production methods and a strong sense of social responsibility. This is beauty that is truly beautiful.
U Beauty produces luxury skincare that is smart, science-based and empowers consumers to make careful choices to change the world. The brand aims to offer singular products that replace excess with essence, through the use of revolutionary skincare technology.
First Certified: 2020
Sustainability Strengths: Packaging, Community Investment, Supply Chain Transparency
Wild beauty from Rhug Estate is a luxurious collection of face and body products, using the highest quality natural and organic ingredients, including hand-picked wild forage from the estate. Wild Beauty strive to create products that are as exceptional as they are beneficial, using sustainably sourced ingredients.
First Certified: 2022
Sustainability Strengths: Sustainable Sourcing, Climate, Community Investment, Sustainability Purpose
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