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BEAUTY & FRAGRANCE

ROMILLY WILDE

Romilly Wilde harnesses the power of biotechnology to create ingredients that are identical to those found in nature, but without the negative environmental impact. Biotechnology is the science of replicating natural ingredients in a sustainable, lab-grown environment. Not only are biotech ingredients more sustainable, but they are also skin-mimetic. This means that they are readily recognised by human skin, and are subsequently better absorbed and more effective than their pure counterparts.

SUSTAINABILITY PURPOSE

Sustainability has always played a part in Romilly Wilde's procurement, however packaging is a constant challenge as the market is moving faster than the suppliers can evolve. Romilly Wilde wants to highlight how the beauty industry can be sustainable in all regards, not just in conscious formulations but in the polluting of our planet on an industrial level, something the beauty industry needs to recognise and make steps towards change. This is a moral and ethical must for all businesses in fashion and beauty.

Romilly Wilde positive luxury

Established

2015

Headquarters

London, UK

First Certified

2020

Employees

12

Products

Transformative cellular skincare

Distribution

UK, Europe, USA

A WORD FROM THE FOUNDER

The Romilly Wilde ethos has always been to disrupt the norm. From the start, we have wanted to create something unlike anything else on the market. We offer our customers something that not only excites and stimulates their skin at a cellular level, but that is exciting and joyful to use. Our products create an immediate sense of integrity, purity and transformative impact on the skin and on the environment.

SUSIE WILLIS

FOUNDER

Romilly Wilde

Case study

BIODIVERSITY

ENVIRONMENT

During Romilly Wilde’s assessment journey, the brand was able to conduct a biodiversity analysis on their natural and biotech ingredients with the support of Positive Luxury. The analysis of both natural and biotech ingredients was divided into examining their direct physical inputs such as fibres and other materials, and drivers of biodiversity loss such as, water use and greenhouse gas emissions. For example, for natural ingredients, the analysis found that, a direct physical input such as ground water has a high level of dependency, whereas for biotech ingredients, ground water has a medium level of dependency. Therefore, by having a general understanding of the dependencies and impacts their sourcing practices have on biodiversity, Romilly Wilde is able to take action to protect biodiversity by avoiding, mitigating and offsetting.

Case study

SUSTAINABLE SOURCING

ENVIRONMENT

By using natural and biotech effective ingredients, Romilly Wilde develops skincare that is kind to people and planet. Through biotechnology and upcycled ingredients such as Glucosyl Hesperidin, a natural citrus-derived ingredient, Romilly Wilde is able to avoid fruit waste and reduce their use of virgin ingredients. Additionally, Romilly Wilde utilises their robust Supplier Code of Conduct to ensure suppliers performance and sourcing practices are aligned with their social and environmental goals. The Supplier Code of Conduct covers topics such as human rights, labour practices and environmental requirements including energy, water and waste management.

Case study

DE&I

SOCIAL

Through their formal Supplier Code of Conduct, Romilly Wilde identifies and communicates the aims and objectives of diversity, equality and inclusion, including policies and practices, with its suppliers. In a collaborative manner, Romilly Wilde’s main manufacturer has shared their own Equal Opportunity policy and Ethics Policy which ensures that their approach to DE&I processes are in place and aligned. Internally, the Romilly Wilde team continues to establish an inclusive work environment that respects diversity and equality by conducting an unconscious bias training for all employees at all company levels.

Case study

SUSTAINABILITY PURPOSE & SDGS

GOVERNANCE

Romilly Wilde’s sustainable purpose aligns with their identity of establishing a beauty business with consistent ethics and values, as well as delivering products that care for your skin and the environment. Their core pillars are based on substantiate claims, sustainable practices and science first formulations. By creating a culture that develops strategies and encourages sustainable decision-making, this purpose is communicated to all employees and the consumer. This is further supported by their company alignment to the Sustainable Development Goals (SDGs). Through an extensive SDG analysis, Romilly Wilde has established motives and targets to SDGs 5, 12 and 14. For example, for Goal 5, Achieve Gender Equality and Empower All Women and Girls, the brand aims to promote more women to pursue careers in science, technology, engineering and mathematics by getting more involved with female empowering non-profit organisations.

WHERE NEXT?

Romilly Wilde's focus is to join arms with fashion entrepreneurs to elevate the conversation on fashion and beauty and how brand owners can make procurement decisions that have a positive impact. Instead of relying on outside organisations to audit your commitment, your own business should self-assess and own the decisions based on a future that is both conscious and commercial. Opening your eyes and asking questions, getting involved and enquiring. Knowledge is key to getting insights, and once you see first-hand the toxic filth that the beauty industry spews into our environment, somehow the ‘beauty’ part vanishes into insignificance.

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