U Beauty Positive Luxury
U Beauty Positive Luxury
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BEAUTY & FRAGRANCE

U BEAUTY

U Beauty produces luxury skincare that is smart, science-driven, and empowers consumers to make mindful choices by offering singular high-performance formulas that offer optimal efficiency and improved efficacy. With a strategically curated collection of award-winning products, the brand focuses on streamlining routines, maximising results, and challenging the conventional approach to skincare, marking a significant shift in how we consider and care for our skin.

SUSTAINABILITY PURPOSE

U Beauty believes business must be the driver of positive change by providing viable, appealing solutions that make it easy for consumers to empower themselves through choices and in turn, adopt lifestyles that change the world. How the product is produced and the activated intentions behind it are equally important as the results it provides. U Beauty puts safety, efficacy, and transparency first, aiming to redefine luxury by creating products that enhance without excess and in doing so, they are helping establish ethical luxury as the new norm.

U BEAUTY logo

Established

2019

Headquarters

Jacksonville, FL, USA

First Certified

2020

Employees

1-35

Categories

Skincare

Website

ubeauty.com

Distribution

Worldwide

SUSTAINABILITY REPORT CARD

Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. U Beauty has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is determined by being assessed against international agreements, global frameworks, standards and legislation.

Environmental

A company must evidence that throughout its full value chain it is operating with tangible respect for the natural world across 13 critical areas including climate change, pollution & waste management, biodiversity, water security and animal welfare.

Good
64%
Governance

A company must evidence that it operates in line with the leading global standards of best practice and transparency across its full value chain. We examine performance across six critical areas including standards & accreditations, traceability and target-based alignment to UN Sustainable Development Goals.

Strong
82%
Innovation

All companies in assessment to earn Butterfly Mark certification must evidence a focus on the future and solving problems facing the world. We examine critical areas including circularity, materials and ingredients and S.M.A.R.T. reporting.

Strong
89%

REAL CHANGE IN ACTION

U Beauty Positive Luxury

HAZARDOUS MATERIALS

U Beauty Positive Luxury

U Beauty ensures product ingredients are thoroughly tested and compliant with global regulations through highly transparent and collaborative business partnerships in its supply chain. All raw materials and packaging pass toxicological analysis and are quality checked and tested to ensure safety. All final formulas are clinically tested to support safe use and efficacy. U Beauty exclusively privileges fully traceable ingredients tested for safety and purity in its formula development and publicly discloses each ingredient. No harmful toxins are present in the company's supply chain. U Beauty ensures GMP, Good Manufacturing Practices, and compliant disposal in accordance with EU and Italian legislation.

U Beauty Positive Luxury

DIVERSITY, EQUITY & INCLUSION

U Beauty Positive Luxury

U Beauty strongly prioritizes equal employment opportunities and anti-harassment and anti-discrimination measures. These company policies are detailed at the beginning of their employee handbook and reinforced via a step-by-step grievance mechanism in partnership with our human resources provider. The beauty brand's commitments to diversity, equity, and inclusion (DEI) extend to private recruitment agencies and suppliers. U Beauty also measures workforce diversity internally, among its customers, and across the supply chain. All employees are also offered a comprehensive training program focused on DEl and belonging, which consists of 175+ sessions.

U Beauty Positive Luxury

SUSTAINABLE INNOVATION

U Beauty Positive Luxury

SIREN Capsule Technology is U Beauty's double-patent-pending mode of encapsulation, which enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy and efficiency, yielding transformative benefits with less risk of irritation. In October 2023, the Journal of Cosmetic Dermatology published a white-paper study on U Beauty’s proprietary ingredient delivery system, stating: “SIREN Capsule Technology stands as a revolutionary advancement in skincare.” By establishing clear terms and conditions, initiatives, and marketing agendas with its suppliers, U Beauty ensures advanced innovation, research, and development are embedded in its end-to-end operations. The U Beauty innovation strategy continues to be driven by in-house multi-disciplinary teamwork and dynamic engagement with ESG-accredited suppliers.

U Beauty ensures product ingredients are thoroughly tested and compliant with global regulations through highly transparent and collaborative business partnerships in its supply chain. All raw materials and packaging pass toxicological analysis and are quality checked and tested to ensure safety. All final formulas are clinically tested to support safe use and efficacy. U Beauty exclusively privileges fully traceable ingredients tested for safety and purity in its formula development and publicly discloses each ingredient. No harmful toxins are present in the company's supply chain. U Beauty ensures GMP, Good Manufacturing Practices, and compliant disposal in accordance with EU and Italian legislation.

U Beauty strongly prioritizes equal employment opportunities and anti-harassment and anti-discrimination measures. These company policies are detailed at the beginning of their employee handbook and reinforced via a step-by-step grievance mechanism in partnership with our human resources provider. The beauty brand's commitments to diversity, equity, and inclusion (DEI) extend to private recruitment agencies and suppliers. U Beauty also measures workforce diversity internally, among its customers, and across the supply chain. All employees are also offered a comprehensive training program focused on DEl and belonging, which consists of 175+ sessions.

SIREN Capsule Technology is U Beauty's double-patent-pending mode of encapsulation, which enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy and efficiency, yielding transformative benefits with less risk of irritation. In October 2023, the Journal of Cosmetic Dermatology published a white-paper study on U Beauty’s proprietary ingredient delivery system, stating: “SIREN Capsule Technology stands as a revolutionary advancement in skincare.” By establishing clear terms and conditions, initiatives, and marketing agendas with its suppliers, U Beauty ensures advanced innovation, research, and development are embedded in its end-to-end operations. The U Beauty innovation strategy continues to be driven by in-house multi-disciplinary teamwork and dynamic engagement with ESG-accredited suppliers.

Standards & Accreditations

To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment

Leaping Bunny

Leaping Bunny

ECOCERT

ECOCERT

ISO 9001 Quality Management

ISO 9001 Quality Management

Roundtable on Sustainable Palm Oil (RSPO)

Roundtable on Sustainable Palm Oil (RSPO)

COSMOS Certified

COSMOS Certified

FSC Certified

FSC Certified

Certified Vegan

Certified Vegan

USDA Certified BioBased

USDA Certified BioBased

ISO 18001 Occupational Health and Safety Management

ISO 18001 Occupational Health and Safety Management

EU Ecolabel

EU Ecolabel

ISO 14001 Environmental Management

ISO 14001 Environmental Management

JOURNEY SO FAR

10/2020

START

11/2020

FIRST CERTIFIED

11/2022

BEGAN REASSESSMENT

05/2023

BASELINE SUBMISSION

07/2023

RISK MAPPING

02/2024

FINAL SUBMISSION

01/2024

RECERTIFIED

A WORD FROM THE CO-FOUNDER

Science and sustainability come first for us, alongside efficacy, and we have a zero-waste goal. With innovation and technology as our driving force, we’re minimising the chaos and heralding a shift in the way we take care of our skin.

TINA CRAIG

CO-FOUNDER

U Beauty Positive Luxury
U Beauty Positive Luxury

WHY POSITIVE LUXURY

Providing keen insight into the ever-changing regulatory landscape, Positive Luxury has proven to be a brilliant partner in helping U Beauty scale successfully, while exponentially embracing sustainability, transparency, and environmental advertence.

KATIE BORGHESE

CO-FOUNDER

PATHWAY TO HIGHER STANDARDS

U Beauty’s efforts encompass the entire lifecycle of their products—which use ethically harvested, fully traceable ingredients tested for safety, purity, and efficacy—reflecting their commitment to positively impacting both consumers and the environment and contributing to meaningful social causes. Their formulas are clinically tested under dermatological control to ensure reduced irritation potential and proven effectiveness. All U Beauty raw materials and packaging pass the Scientific Committee on Consumer Safety (SCCS) toxicological analysis and are quality checked and tested for safety. Their manufacturing facilities operate using 100% CO2-free methods and renewable energy sources, emphasizing responsible waste management to minimize their environmental impact. Their goal remains clear: to deliver luxury responsibly by doing more with less, enhancing sustainability through responsible sourcing, eco-materials, and streamlined packaging

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