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MEANINGFUL MOMENTS: A GUIDE TO RESPONSIBLE PREMIUM DRINKS GIFTING
December, 2024
As the festive season approaches, our purchasing decisions have the power to support a more sustainable future. By choosing brands verified by Positive Luxury’s Butterfly Mark, you can trust they are taking action to demonstrate a positive impact on communities and the planet. Below is a curated selection of premium drinks brands to elevate your festive gifting. Show the world what real change looks like – choose the butterfly.
Founded in 1824, The Macallan is one of the world’s most admired single malt whiskies. The Macallan value sustainability as a guiding principle across their business. The brand has an extensive sustainability strategy in place with clear targets to achieve over the coming years as a legacy for future generations.
First certified: 2020
Sustainability Strengths: Community Investment, Product Packaging, Water Management, Biodiversity
Clase Azul México is a brand known for its exquisite spirits, artisanship and experiences. On the path to becoming Mexico’s first luxury house, their aim is to share the most beautiful aspects of their culture through their creations while having a positive impact on their society and environment.
Established in 1828 in the heart of France’s Cognac region, Maison Courvoisier produces luxury Cognac available to consumers worldwide. Our founder, Felix Courvoisier, was the true embodiment of joie de vivre. His spirit is reflected in our vibrant house style, Cognac in Blossom, which reveals the intricate nuances of our exuberant floral cognacs.
First Certified: 2023
Sustainability Strengths: Sustainable Sourcing, Biodiversity, Community Involvement
Crafted at Scotland’s Oldest Working Distillery since 1763 entirely by hand in exclusive small batches, The Glenturret single malt is defined by its outstanding quality and exquisite taste. Located in the ‘Hosh’, Crieff, surrounded by the beautiful Perthshire countryside, The Glenturret offers daily distillery tours, whisky flights at the Lalique Bar, a dedicated retail store including an exclusive Lalique Boutique, and The Glenturret Lalique, the distillery’s Two Michelin Starred Restaurant.
Celosa is a 100% organic, ultra-premium joven rosa tequila rested in aromatic French Oak red wine barrels sourced from Napa Valley, CA. Produced in their single-estate distillery in Jalisco, Mexico, Celosa carries a soft rosé colour with subtle berry notes, complimented with a smooth finish. Celosa are the first joven rosa tequila on the market, stemming from a 12 generation Mexican tequila family legacy.
First Certified: 2024
Sustainability Strengths: Circular Economy, Water Management, Reporting
Chêne Bleu is a family-owned winery in the Ventoux region of the Southern Rhône of France. The award-winning wines are critically acclaimed around the world but also renowned for eschewing the use of chemicals, proving that it is not necessary to resort to any artifice to achieve the highest standards of quality. The medieval priory, la Verrière, operates as a guest house recognised for both luxury and environmental sustainability.
First Certified: 2023
Sustainability Strengths: Pesticides, Biodiversity, DEI
Smooth, complex, bold, organic, kosher, additive-free… these words encompass the impeccable spirit of Suave Tequila. Since its inception, Suave embodies the essence of unparalleled natural beauty. Being rich in flavour, aromas, and spirit, Suave is best for sipping alone. A premium sipping tequila so true to its roots and pure in every sense of the word; the perfect blend between traditional craftsmanship and modern aesthetics. A tequila that can boldly compete against the strongest brands and hold its ground because of its authenticity in flavour and body. Positioned to become the smoothest organic tequila in the market, Suave Premium Tequila was destined to be born.
First Certified: 2023
Sustainability Strengths: Sustainable Sourcing, Biodiversity, Community Involvement, UN SDGs
Belvedere Vodka, the world’s first super-premium vodka, is produced in one of the world’s longest operating Polish distilleries that has been making vodka since 1910. Famous for its commitment to craft and excellence, Belvedere is globally celebrated for its modern and stylish attitude that has redefined vodka since it was first launched. Belvedere’s distillers draw from a 600-year Polish vodka-making history to artfully craft rye into an extraordinary vodka of distinct taste and character.
First Certified: 2013
Sustainability Strengths: Energy Management, Waste Management, DEI
West Cork Distillers is the largest, wholly Irish-owned distillery in Ireland. Childhood friends John, Ger and Denis began operating West Cork Distillery in a room at the back of Denis’ house in Unionhall, Co. Cork. From two small stills, bought off a schnapps producer in Switzerland, to their own distillery in Skibbereen, the business has continued to flourish since its inception in 2003. Through commitment, perseverance and long-standing relationships with their local community, West Cork Distillers now have distributors across the globe and the award-winning West Cork Irish Whiskey is sold in almost 70 countries.
First Certified: 2023
Sustainability Strengths: Circular Economy, People Management, UN SDGs
Pioneers in art of timeless good taste. Ron Matusalem is an independent rum founded in Santiago de Cuba in 1872. After 150 years of history, the brand remains in the fifth generation of the founding family. A symbol of craftmanship and legacy, the brand is committed to having a positive impact on the environment and the society. A responsibility handed down from one generation to another.
First Certified: 2023
Sustainability Strengths: Conscious Materials, UN SDGs, Health, Safety & Wellbeing
