Matusalem Rum Positive Luxury
Matusalem Rum Positive Luxury
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Pioneers in art of timeless good taste. Ron Matusalem is an independent rum founded in Santiago de Cuba in 1872. After 150 years of history, the brand remains in the fifth generation of the founding family. A symbol of craftmanship and legacy, the brand is committed to having a positive impact on the environment and the society. A responsibility handed down from one generation to another.


At Ron Matusalem, their commitment to sustainability runs deep. Throughout their 150 years of history, they have consistently transcended various time periods and trends, adapting to changing landscapes while staying true to their core values. Their sustainability purpose relies on the continued improvement of their activities, building a better future for the next generations to come.

Matusalem Rum Positive Luxury



First Certified



Madrid, Spain




Premium Drinks


Ron Matusalem has built a solid reputation through heritage, innovation, and commitment. After so many years, we are offering our rums with the same quality and expectations that we have learned from our founders. In this way, we are deeply proud to have reached the Positive Luxury Certification that reinforces our credentials as part of this exceptional community of brands that aim to transform the luxury industry, for the good of all.

Matusalem Rum Positive Luxury

Case study


Ron Matusalem has been aging its product lines of rum since 1872. It continues to do so in highly controlled facilities in which no potential chemicals or materials of concern are present. With production based in the Dominican Republic, the company has full visibility of its supply chain. Ron Matusalem selects its suppliers in close proximity according to extensive ESG criteria. They are required to demonstrate, through third-party verification, that any hazardous waste in the supply is disposed of responsibly. Suppliers must also show that the ingredients they supply such as fruit and grains originate from organic and/or certified sustainable agriculture. Rigorous lab reports are regularly transmitted to Ron Matusalem whose products comply with EU REACH, US FDA, and the California Proposition 65 RSL Chemicals List. Currently, an ethical auditing program and compendium of applicable and upcoming legislation are being established to further validate ESG management processes in the supply chain.

Matusalem Positive Luxury

Case study


Ron Matusalem is actively contributing to three of the United Nations Sustainable Development Goals (SDGs). To contribute to health and wellbeing (SDG 3), the company continuously rolls out and evaluates its in-house policies for/with employees. Staff have also been engaging in the local community of Chirino where they helped to both renovate and reopen a medical centre. To promote decent work and economic growth (SDG 8), Ron Matusalem pays solid living wages to its employees including in distribution. Regular training sessions also foster employees’ skill sets. To ensure sustainable production and consumption (SDG 12), Ron Matusalem carries out environmental impact assessments with its partners, which first address the agricultural inputs used in the facilities. Assessments in the production facilities seek to reduce and optimize energy use, waste volumes, and resources. Ongoing informational support is also extended to consumers about responsible drinking and the associated risks to human health.

Case study


Ron Matusalem has a comprehensive safety plan in place for its production facilities, which is guided by 14 objectives, 14 goals, routine operational procedures and clearly defined roles and responsibilities. Each activity, from carrying out multiple risk assessments to providing detailed communications on the health and safety requirements, is closely monitored for everyone concerned. Company personnel diligently cross-check and document each step to ensure fundamentals such as the emergency protocols and the complete provision of personal protective equipment are in working order. Any anomalies or potential accidents are dealt with collectively to identify the cause(s) and to implement corrective actions in the working environment. Health, safety and wellbeing policies including employee grievance mechanisms, regular training, and air quality control are further reinforced by regularly programmed internal and external inspections. In line with national legislation, an operational health and safety committee composed of management and workers assumes both faciliatory and oversight functions.


To enhance their sustainability agenda's impact, they are broadening the scope of their efforts in different areas. Their next steps are focused on enhancing the transparency in their supply chain and in reducing packaging and the use of virgin materials. They are also dedicated to upholding their code of conduct and investing in education in their employees' communities.



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