As the festive season approaches, our purchasing decisions have the power to support a more sustainable future. By choosing brands verified by Positive Luxury’s Butterfly Mark, you can trust they are taking action to demonstrate a positive impact on communities and the planet. Below is a curated selection of beauty & fragrance brands to elevate your festive gifting. Show the world what real change looks like – choose the butterfly.
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Balmain Beauty builds on Balmain’s fashion and fragrance legacy to change the meaning of beauty for the future. Standing for the power of respect, love, and unity. Trailblazing a beauty world made of timeless anticipation.
First certified: 2024
Sustainability Strengths: Sustainable Procurement, Climate, People Management
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
111SKIN
Founded by board-certified Plastic Surgeon Dr. Yannis Alexandrides, 111SKIN has spent 11 years delivering precision skincare rooted in advanced medical science. Launched at Harrods with a single product designed to accelerate healing, the brand now offers over 50 products acclaimed for transformative, anti-aging results. With fans like Lady Gaga and Jennifer Aniston, 111SKIN has become a beauty phenomenon known for its targeted, visible effects.
First Certified: 2018
Sustainability Strengths: People Management, Community Involvement, Sustainability Purpose, Circularity
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
BAMFORD
Bamford was founded on the belief that one needs to be mindful of their connection to the earth – to live consciously, respect nature’s resources and the land that provides for one. The brand believes in slowing down, living in harmony with nature and has sustainability and craftsmanship at its core.
First Certified: 2020
Sustainability Strengths: Sustainability Purpose, Circular Economy, Health & Safety, Operations
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
KAMA AYURVEDA
Kama Ayurveda is a beauty and wellness brand rooted in Ayurvedic philosophy, aiming to balance mind, body, and soul. Beyond skincare and haircare, Kama offers a holistic wellness experience through rituals like yoga, meditation, and self-massage. Using ancestral formulations, the brand relies on authentic Ayurvedic oils as the most potent solutions.
First Certified: 2023
Sustainability Strengths: Animal Welfare, Human Rights & Modern Slavery, Sustainable Sourcing
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
MILLER HARRIS
Miller Harris is a British fragrance house rooted in bespoke creation, starting with nature and using sustainable ingredients to craft complex, boundary-pushing scents. With a modern, artistic spirit, they draw inspiration from the symbiosis of nature in urban landscapes and the imagination of the written word.
First Certified: 2024
Sustainability Strengths: Circular Economy, Sustainable Procurement, Health, Safety & Wellbeing, Hazardous Materials
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
U BEAUTY
U Beauty produces luxury skincare that is smart, science-driven, and empowers consumers to make mindful choices by offering singular high-performance formulas that offer optimal efficiency and improved efficacy. With a strategically curated collection of award-winning products, the brand focuses on streamlining routines, maximising results, and challenging the conventional approach to skincare, marking a significant shift in how we consider and care for our skin.
First Certified: 2020
Sustainability Strengths: Hazardous Materials, DEI, Sustainable Innovation
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
AYUNA is a revolutionary beauty brand that combines minimalist principles with advanced biotechnology to create environmentally conscious skincare formulations. Focused on Well·Aging and Mental Beauty, AYUNA promotes a lifestyle that embraces graceful aging and encourages a conscious, positive connection with beauty. The brand believes beauty is about living transparently, radiating confidence, and fostering a positive internal dialogue that reflects outward wellbeing and self-respect.
First Certified: 2023
Sustainability Strengths: Water Management, Hazardous Materials, Sustainable Innovation
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
FOUNDERS BEAUTY
At Founders Beauty, they have always believed in the power of nature and its ability to heal. Founders Beauty prides itself in being able to offer a range of products that are clean, vegan, all-natural, and cruelty-free. Their skincare products are made with love in New Zealand. They aim to be transparent through all they do, empower through education, create lasting products, and do all that they do with Love. After all, your skin is your armour, treat it to the best.
First Certified: 2023
Sustainability Strengths: Ethics & Fair Operating Practices, Sustainability Purpose, Innovation
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
ILES FORMULA
Founded and formulated by an internationally acclaimed celebrity hairstylist, Iles Formula has developed a multi-award winning hair collection through the use of innovative formulas, fusing together minimalism with maximum performance.
First Certified: 2021
Sustainability Strengths: Conscious Design, Fair Labour, Community Involvement
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
IRENE FORTE
Characterised as ‘Natural Science’, Irene Forte Skincare combines outstanding fragrance and feel with low allergenic potential and proven effectiveness.
First Certified: 2019
Sustainability Strengths: Reporting, Sustainable Ingredients, Sustainable Sourcing, People Management
SUSTAINABILITY JOURNEY | EXPLORE GIFTS
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