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MEANINGFUL MOMENTS: A GUIDE TO RESPONSIBLE JEWELLERY GIFTING
November, 2024
As the festive season approaches, our purchasing decisions have the power to support a more sustainable future. By choosing brands verified by Positive Luxury’s Butterfly Mark, you can trust they are taking action to demonstrate a positive impact on communities and the planet. Below is a curated selection of jewellery and watch brands to elevate your festive gifting. Show the world what real change looks like – choose the butterfly.
Monica Vinader pioneered fine jewellery for everyday wear, designed by women for women. Because luxury is a feeling no longer defined by expense or exclusivity, but by expression and exceptional quality.
Since 2015, Mejuri has been turning fine jewellery into an everyday luxury, inspiring their community to celebrate what matters most to them all the while disrupting the traditional jewellery industry by offering high-quality, affordable pieces directly to consumers.
First Certified: 2024
Sustainability Strengths: Sustainable Sourcing, People Management, SDG Alignment
London based, luxury jewellery designer Stephen Webster is internationally renowned for his fearless design, traditional craftsmanship, cutting-edge processes, and commitment to using responsibly and ethically sourced materials. Taking influence from art, fashion, music, literature, and the natural world, Stephen’s unique approach has assured the brand industry-wide recognition.
Using only recycled gold and lab-grown diamonds, more sustainable packaging, and transparent processes, MATILDE cuts out intermediaries to keep the pieces as affordable and accessible as they possibly can be. The values of sustainability, transparency and fairness are the base for everything and anything the brand does.
First Certified: 2023
Sustainability Strengths: Sourcing, Circular Economy, Climate, DEI
Unsaid is a new-age brand pioneering of luxury with more sustainably crafted jewellery. Handcrafted with lab-grown diamonds and recycled 18K gold – each collection inspired by real stories and results in innovative, signature diamond cuts.
First Certified: 2023
Sustainability Strengths: Climate, People Management, Sustainable Innovation
Garrard is the longest-serving jeweller in the world, calling London its home since 1735. The collections and bespoke pieces all display the brand’s storied royal origins, with everything carefully handcrafted to produce effortlessly glamorous results.
First Certified: 2022
Sustainability Strengths: Climate, Sustainable Supply Chain, Social Responsibility Culture
Annoushka is the eponymous fine jewellery brand by British jeweller Annoushka Ducas MBE. An intuitive designer, Annoushka is renowned for her intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections. Exclusively hand crafted in 18ct recycled gold, diamonds and precious gemstones – Annoushka jewellery is made to be worn and to be treasured forever.
First Certified: 2023
Sustainability Strengths: Community Involvement, Climate, Sustainable Sourcing
Daniella Draper know that as their brand grows, so does their responsibility to work in an ever more sustainable way to protect the future of the planet and reduce their impact upon it. With this in mind, in all areas of their business, Daniella Draper will endeavour to not take more from it than they need, to use what they take wisely and to give back wherever and whenever they can.
Carl Suchy & Söhne is a luxury watch brand from Vienna, Austria with a royal legacy since 1822, handcrafting exclusive timepieces with cutting-edge design. Its products are designed to be exceptionally durable and long-lasting, reflecting the belief that true sustainability is rooted in the creation of high-quality items that endure over time.
Smiling Rocks is a lab grown diamond and jewellery brand based in New York, pioneering in fine and bridal jewellery. Smiling Rocks offers extensive fashion, engagement and wedding rings and bands featuring beautiful lab grown diamonds. Each collection and design is made for the jewellery lover and conscious consumer.
