JEWELLERY & WATCHES
ANNOUSHKA
Annoushka is the eponymous fine jewellery brand by British jeweller Annoushka Ducas MBE. An intuitive designer, Annoushka is renowned for her intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections. Exclusively hand crafted in 18ct recycled gold, diamonds and precious gemstones – Annoushka jewellery is made to be worn and to be treasured forever.
SUSTAINABILITY PURPOSE
Annoushka believe that jewellery should last forever. This is reflected in the timelessness of their designs and integrity of their materials. By working in real gold, Annoushka celebrate this naturally occurring and endlessly recyclable, precious metal. They believe in buying less and buying better and intend their designs to be worn, cherished, passed on for the next generation to enjoy. Annoushka are embracing the challenge of changing their business to be as sustainable as possible and have partnered with Positive Luxury to do so. They undertake wherever possible to source and produce in materials that have already been extracted, rather than continuing to mine limited resources. Today, over 70% of Annoushka's gold is recycled – and they are holding themselves accountable to reach 100% recycled gold as soon as they can. By using recycled gold, Annoushka align with the UN Sustainable Development Goal 12 - Responsible Consumption and Production. They recycle the gold already in circulation - which holds the same value as newly mined gold - but has far less environmental impact.
Established
2009
Headquarters
London, UK
Employees
< 100
Categories
Fine Jewellery
Website
Distribution
UK, EU, HK, US, AU
A WORD FROM THE FOUNDER
I feel it’s integral to bring this to the fore for my customers, and so by buying solid gold they are making an investment in something which will last forever, not throwing money at a passing trend. Each piece of Annoushka jewellery is hallmarked and bears our unique makers mark which guarantees the quality of each individual piece now, and forever.
ANNOUSHKA DUCAS
FOUNDER
BUTTERFLY MARK TESTIMONIAL
We understand the importance of corporate responsibility and so we are working with Positive Luxury to ensure we comprehensively review and improve our business. Jewellery is a complex industry which poses many challenges and contradictions, some of which may take time to resolve. We are committed to our values and our goal of becoming a more circular business and therefore our partnership with Positive Luxury will aid our resolutions and ensure we stay on the right trajectory.
ANNOUSHKA DUCAS
FOUNDER
WHERE NEXT?
Annoushka Jewellery undertake wherever possible to source and produce in materials that have already been extracted, rather than continuing to mine limited resources. They want to further improve sustainability within their supply chain and continue to empower local communities around the world through direct sourcing of some of their materials. They are currently exploring how and if they can use recycled stones. Annoushka want to offer reduced packaging as an option to their customers and further understand the use of plastics in their supply chain. Furthermore, Annoushka are investing and supporting their community with training and education.