Töastie specialise in creating premium outerwear for children with carefully considered design, the highest quality fabrics and an engineered fit. Their ethos is to create weatherproof clothing for the next generation that strives to have a positive impact on people and the planet.
Töastie is more than just another children’s fashion label. The brand creates a lifestyle that enables children to be children, thriving from the richness of the natural world, whilst delivering products that embody wearability, durability and ultimate comfort, never to be mindlessly discarded.
Töastie’s mission to be a responsible business runs at the heart of everything they do. The company is always striving to increase its positive impact, from committing to the use of 100% FSC packaging, to consciously designing products that are built to last and championing a range of community investment initiatives,
Töastie views sustainability as a journey and most recently, they have started a project dedicated to measuring their CO2 output. Through strategically considered partnerships, the brand plans to mindfully offset their CO2 emissions, actively working towards reducing their environmental impact and supporting causes that improve the lives of children around the world.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
Töastie has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
IMPACT AND COMMITMENt
COMMITMENT TO UN SUSTAINABLE DEVELOPMENT GOALS 3
Töastie is focused in their commitment to UN Sustainable Development Goal 3: ensure healthy lives and promote wellbeing for all at all ages. Töastie recognises the importance of getting children excited, involved and engaged with nature both for their mental health and wellbeing and also to nurture the desire to cherish and protect our natural world. As a result, the brand launched ‘Tiny Corners’, an initiative promoting the idea that anyone of any age can look after a tiny corner of nature in their own home. Every order comes with a lollipop, and the biodegradable stick is filled with seeds for planting. Customers also have the opportunity to purchase a second lollipop to donate to children in underprivileged areas.
Töastie currently uses 100% FSC-certified packing and, from Autumn/Winter 2020 onwards, they are using 100% recycled and 100% recyclable garment bags. The brand also encourages customers to give their packaging a second life: their boxes are lined with a drawing for children to colour in. The drawing is also a guide to foraging, with plants for children to look out for on their adventures, encouraging them to care for the environment around them.
RESPONSIBLE SOURCING AND CONSCIOUS DESIGN
Töastie is striving towards increased traceability of all materials within their supply chain. The brand also ensures all of their suppliers sign their code of conduct, they never use any PVCs or VOCs and have committed to using only recycled down in their collections from next season.
When designing garments, Töastie takes extra effort to make the majority of items all-season appropriate and makes design adjustments such as longer sleeves and elasticated hoods and waists giving room for growth and minimising the chance of waste. They have also recently innovated the raincoat, launching a design that uses 100% recycled plastic bottles for its shell.
For Töastie, activating purpose means making community investment and giving back to wider society an essential part of their business. The brand is a member of the non-profit organisation, 1% for the Planet. Their membership means that they commit to giving 1% of our revenue to non-profit partners dedicated to environmental causes.
TINY CORNERS | GREAT OAKS FROM LITTLE ACORNS GROW
Getting kids excited, involved and engaged with nature is at the very heart of what Töastie hope to achieve as a brand. Earlier this month they launch their new campaign aimed at doing just that, ‘Tiny Corners’.