Pioneering luxury watches for the mountain and sea, on a mission to redefine sports horology. Each of the three Linde Werdelin collections was born out of the need to explore and push boundaries with the very best time instruments to help navigate.
In 2002 childhood friends Jorn Werdelin & Morten Linde developed the idea of a luxury mechanical sports watch that could be combined with professional digital instruments for skiing and diving. This was partly inspired by Jorn breaking his back while skiing in the alps after losing his navigation.
In the years since, LW has produced limited edition collections inspired by the toughness of survival in extreme conditions, particularly in the mountains and the sea. Today Linde Werdelin continues to develop and expand their interpretation of these two universes with the same uncompromising drive for genuine quality and usefulness.
The brand works with professional mountaineers and divers for development and testing, and in 2007, their watches guided world-class climbers on a free climb up Mount Everest in the first truly unaided ascent of the mountain.
Every limited-edition Linde Werdelin watch is individually crafted with expert attention to detail in Switzerland. Linde Werdelin works with independent watch makers to craft each movement in their watches and has a transparent policy to use the very best suppliers. They also launched a pre-owned section on their site in 2016, where they collect and resell watches from their previous collections. All of these elements come together to create a sustainable business model, and the perfect intersection of luxury and sport.
CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
Linde Werdelin has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brand’s efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brand’s website, retailer and partner sites.
IMPACT AND COMMITMENt
Linde Werdelin works with factories based in Switzerland, Italy, and Portugal. Despite its small size, it is close to its suppliers to whom they constantly advise to work towards sustainable production and use of material. Linde Werdelin’s strategy is to reduce the negative impact of production, marketing, and selling.
In manufacturing new products, the brand uses recyclable and reusable materials. They produce minimal marketing material (a 90% reduction from previous years) and always with the view of it being useful over the long term, e.g. watch boxes to travel with or a dust bag for wet items when travelling serve multiple purposes for our end customer.
By primarily selling direct and made to order, LW has eliminated over-production to 0%. The brand has taken significant steps to encourage the buying and selling of their pre-owned pieces, creating an internal marketplace with authentication and extended guarantee that was the first in the industry.
They also customise new and existing watches. By customising existing watches they encourage extended use of them and potentially avoid a purchase of a new/replacement watch. In these ways, the brand is engaging and taking responsibility for all watches they have ever made.
DIVERSITY AND INCLUSION
Linde Werdelin ensures that each employee are treated equally by offering a gender pay policy, with 60% of the team female. All of the brand’s employees are freelance with flexible work practices at the heart of the company. Team members are paid more than minimum wage and the brand currently only employs in the UK.
The brand has reduced air travel by 90% through selling direct and reduced office space by 100%. They have converted part of a house into a mixed use space where a small team work and freelancers can come and go, thereby minimising unused space and the energy consumption that comes with it.
Additionally, they produce minimal marketing material. As far as possible the brand uses reusable and recyclable materials in their product design and development process.