Joseph Krug, a determined man with an uncompromising philosophy, understood that the essence of champagne is pleasure itself. He founded the House of Krug to fulfil this vision, wanting to offer his clients the ultimate pleasure experience in champagne every year, regardless of the annual changes in climate. The House of Krug is the first and only House with champagnes that are all of equal, undisputed quality and distinction.
In 1848, his son was still too young to take over the champagne House, Joseph consigned the founding principles of the House in a notebook. This unique token is now presented to guests at Krug’s historic home in rue Coquebert, Reims and contains the founding principles of the House of Krug.
This includes individuality: the House of Krug’s golden rule of capturing and following up the essence of each unique plot as an individual wine. They select grapes from individual plots, which will each express their distinctive features, their nuances and their uniqueness.
Krug can be savoured and shared in an infinite variety of ways, depending on individual tastes or the mood of the moment. However, Krug also has a variety of Krug Places such as the Grand Hotel Quisisana, hosting Italy’s very first Krug Happy Place, where Krug is served by the glass accompanied by canapés and other delicious appetizers.
Pays the local minimum wage and/or the local living wage.