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Will CEO livestreaming work for luxury brands?

Will CEO Livestreaming Work For Luxury Brands? | Jing Daily

The Chinese livestreaming industry has seen some big names join the game over the past three months. Right after influencers and celebrities entered the fray, founders and major business heads also jumped into hosting livestreaming sessions. That includes Zhang Chaoyang (the CEO of Sohu), Li Yanhong (the founder of Baidu), Dong Mingzhu (the Chairwoman of Gree Electric), and Liang Jianzhang (The Chairman of Ctrip).

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