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Why Your Luxury Brand Will Fail Without Gen-Z Customers | Jing Daily
Around ten percent of luxury purchases worldwide are made by Generation Z, but that share is significantly higher in China at roughly 15 percent. And the best brands already get up to 20 percent of Gen-Z customers today. Brands find many Gen-Z traits challenging: They are extremely smart, question everything, and, most importantly, are looking for extreme value in luxury.
You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.