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Why Your Luxury Brand Will Fail Without Gen-Z Customers

Why Your Luxury Brand Will Fail Without Gen-Z Customers | Jing Daily

Around ten percent of luxury purchases worldwide are made by Generation Z, but that share is significantly higher in China at roughly 15 percent. And the best brands already get up to 20 percent of Gen-Z customers today. Brands find many Gen-Z traits challenging: They are extremely smart, question everything, and, most importantly, are looking for extreme value in luxury.

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