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Why luxury came to the rescue

Why Luxury Came to the Rescue

This article is part of BoF’s special edition, Can Fashion Clean Up Its Act? Click here to learn more. PARIS, France – Over the past few months, as the coronavirus’ status has leapt from regional epidemic to global pandemic, many of Europe’s leading luxury companies, from LVMH and to Kering and Zegna, announced donations to hospitals.

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