It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.

Continue

Why Luxury Brands Must Radically Rethink Sustainability

Why Luxury Brands Must Radically Rethink Sustainability | Jing Daily

Traditional customer groups for luxury brands – baby boomers and Gen Xers – focus less on sustainability. But younger generations are dramatically more concerned with the external side effects of what they consume. Gen Zers perceive themselves as brands, and they associate themselves with brands that are extensions of themselves.

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey