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Why Luxury Brands Must Radically Rethink Sustainability
Why Luxury Brands Must Radically Rethink Sustainability | Jing Daily
Traditional customer groups for luxury brands – baby boomers and Gen Xers – focus less on sustainability. But younger generations are dramatically more concerned with the external side effects of what they consume. Gen Zers perceive themselves as brands, and they associate themselves with brands that are extensions of themselves.