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What Exactly Is Greenwashing In Fashion & How Can I Spot It?

What Exactly Is Greenwashing In Fashion & How Can I Spot It?

As we see the exponential growth in dialogue around sustainability, environmentalism, the climate crisis and social justice, the term ‘greenwashing’ is becoming ever more important in separating the do-gooders from the wannabes. Orsola de Castro, founder and creative director of Fashion Revolution, explains that whether it’s “whitewashing or greenwashing, these [issues] are problematic in every industry, not just fashion, as they prevent the truth being told.

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