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What can the world learn from Shanghai’s first online fashion week?

What Can the World Learn From Shanghai’s First Online Fashion Week?

Shanghai Fashion Week ‘s online experiment in partnership with Alibaba’s Tmall came to an end Monday evening. As the first purely digital fashion week, it provides valuable insights and lessons for brands and fashion week organizers around the world to rethink their strategies amid the coronavirus outbreak, especially when fashion weeks over the summer have all been canceled.

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