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What brands need to know before livestreaming in China

What Brands Need to Know Before Livestreaming in China | Jing Daily

Five years ago, before Chinese consumers were used to seeing livestreaming hosts with arms full of lipstick colors and shouting “Buy it! Buy it!” and they could ” See Now, Buy Now ” with a few clicks during the last Shanghai Fashion Week, livestreaming was only a niche tool found deep within the gaming and entertainment industries.

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