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Upcycling, Deadstock, Resale: Will luxury’s “archive” trends work in China?

Upcycling, Deadstock, Resale: Will Luxury’s “Archive” Trends Work in China? | Jing Daily

Nostalgia-loving millennials and sustainability-minded Gen Zers offer brands new opportunities to make use of deadstock and unsold inventory. A handful of luxury brands, Mulberry and Isabel Marant among them, have recently launched trade-in programs that offer vouchers for used goods, which are then refurbished and sold in-house.

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