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“To end plastic pollution, we first need to eliminate language pollution”

“To end plastic pollution, we first need to eliminate language pollution”

Designers’ efforts to reduce the environmental impact of their products are being hampered by confusion over terminology and rampant greenwashing, writes Marcus Fairs. Greenwashing is back. As concern about climate change, pollution, habitat destruction and species extinction rises, so too are spurious claims about saving the planet.

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