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The Ellen MacArthur Foundation Wants To Redesign The Denim Industry

The Ellen MacArthur Foundation Wants To Redesign The Denim Industry

In the sustainable fashion conversation, denim gets a pretty bad rap. It’s collectively considered one of the “worst offenders” as far as its environmental impact, mostly due to the water required to grow the cotton, the repeated wash cycles denim is often put through, the prevalence of Lycra and spandex in stretch jeans, and the hazardous chemicals required for trendy washes and finishes.

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