It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.

Continue

‘The consumer is pushing them’: How fast-fashion brands are responding to sustainability

‘The consumer is pushing them’: How fast-fashion brands are responding to sustainability – Glossy

Fast-fashion brands are taking steps to clean up their act. It’s no secret that, by nature, fast fashion isn’t doing the environment any favors. For years, brands like H&M, Zara and Forever 21, and, more recently, the Fashion Novas and Boohoos of the world, have been making a profit by taking runway trends and quickly recreating them for the mass market at a fraction of the cost.

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey

Site design & build by Strawberrysoup