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Reshaping Luxury World’s Old Boundaries

Reshaping Luxury World’s Old Boundaries | Jing Daily

Tech giants and e-tailers are now the undisputed business partners for most labels in China (e.g. Hugo Boss announced to have signed an agreement with Zalando, and Karl Lagerfeld announced to collaborate with Secoo), but they are increasingly disintermediating luxury players to achieve higher bargaining power as a preferential consumer “touchpoint.”

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