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Next beauty decade to navigate push-pull between nature and tech

Mintel: Next beauty decade to navigate push-pull between nature and tech; digital and physical

The global market research firm has identified two key trends set to shape industry in the coming decade in its recent Mintel Beauty and Personal Care Trends 2030 ​ report: ‘the panorama of humanity’ and ‘identity traders’. The first trend, it said, would see consumers explore science and nature in equal measure, and the second see them toggle between digital connection and disconnection.

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