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More than half Londoners willing to pay more for sustainable fashion

More than half Londoners willing to pay more for sustainable fashion

57% of Londoners willing to buy more or pay more for sustainable fashion if they are good value for money, according to OnBuy research. Londoners search for the term “sustainable fashion” online 1900 times per month. Londoners rank ethical and fair trade/labour practices as important attributes of sustainable fashion.

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