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LVMH Signs Stella McCartney as Sustainability Fashion Focus Surges

LVMH Signs Stella McCartney as Sustainability Fashion Focus Surges

LVMH will enter a partnership to develop the Stella McCartney fashion brand as luxury companies race to show consumers and regulators their commitment to reducing their environmental impact. McCartney, whose namesake line is known for snubbing animal products like leather, fur, and feathers, while pioneering eco-friendly designs like glue-free sneakers, will maintain majority ownership of the brand.

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