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Luxury Consumers Haven’t Gone ‘Post-Aspirational,’ Rather They Aspire For Different Things

Luxury Consumers Haven’t Gone ‘Post-Aspirational,’ Rather They Aspire For Different Things

The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the ” rise of a post-aspirational mindset.”

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