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L’Oréal first beauty company to partner with Snap Camera

L’Oréal first beauty company to partner with Snap Camera

L’Oréal USA has launched the first-ever beauty branded snapchat lenses for the Snap Camera desktop platform, marking the first partnership between a major beauty company and Snapchat owner, Snap Inc. The partnership will see the launch of eight custom-branded, augmented reality [AR] lenses that will be featured for one week on Snap Camera, Snap Inc.’s free desktop application.

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