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John Elkington on Green Swans, COVID-19 and green market shifts

John Elkington on Green Swans, Covid-19 and green market shifts

In a viewpoint written exclusively for edie’s Mission Possible 2020 report, Volans’ chairman and chief pollinator John Elkington discusses a new “age of miracles” whereby the once impossible belief that sustainability could dictate market actions now becomes the core lever of an economic recovery.

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