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In this together: why fierce luxury competitors sometimes end up working together

In This Together: Why Fierce Luxury Competitors Sometimes End Up Working Together | Jing Daily

Kering has championed sustainability initiatives broadly for the sector, while LVMH just announced a blockchain approach with Cartier and Prada. But the two big rivals have worked on some initiatives together. As long as the consumer is the focus, brands collaborating can generate a lot of excitement, enhance brand equity, and boost sales.

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