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How luxury is reaching consumers during lockdown

How Luxury Are Reaching Consumers During Lockdown | Jing Daily

It may not be the best of times for luxury retail, as stores remain shuttered from the COVID-19 pandemic, but clever marketers are using this forgotten time to forge deep connections. Afterall, with everyone tucked in doors, mobile screen time has skyrocketed, and as data from global research firm Kantar , the usage of social media apps have gone up 40 percent.

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