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How luxury brands can earn green by going green In China

How Luxury Brands Can Earn Green By Going Green In China | Jing Daily

Équité and IMS Hong Kong did a long-term, AI-supported study throughout the pandemic to identify what women want in China. One striking finding was that conversations about corporate social responsibility (CSR) had become a priority to Chinese consumers. Brands got used to playing it safe for years when it came to sustainability, choosing to be reactive rather than active on it.

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