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How luxury brands are responding to COVID-19

Coronavirus: how luxury brands from Bulgari to Burberry are responding to COVID-19 | Hers | Style

Fewer than 72 hours after the French government put a call out to businesses to help in the effort against Covid-19, luxury conglomerate LVMH had reassigned its factories, usually charged with churning out perfumes for the likes of Christian Dior, Givenchy and Guerlain, to produce hand sanitiser .

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