It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.


How brands are connecting with customers in lockdown

How brands are connecting with customers in lockdown

Through effective messaging and communication, brands can increase their role in consumers’ lives and maintain a positive relationship beyond the short-term. With non-essential stores closed and distribution limited across the world, fashion brands are reassessing their digital marketing strategies and are communicating with their consumers in new ways that keep them busy during forced isolation at home.

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey