It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.

Continue

Greenwash: 40% of websites ‘misleading’ consumers on environmental credentials

Greenwash: 40% of websites ‘misleading’ consumers on environmental credentials

An annual sweep of corporate websites has found that four in ten are providing information on environmental criteria that could be considered misleading and potentially breaking consumer laws. The International Consumer Protection Enforcement Network (ICPEN) hosts annual website “sweeps”, where brands are examined to remove potentially fraudulent, deceptive or unfair online conduct.

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey