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Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke

Gen Z’s Shift To Digital & Sustainable Luxury Is No Joke | Jing Daily

How are young consumers different from the generation before? For them, sustainability matters, and even young investors prefer backing brands with clear sustainability agendas. After early criticism over the waste their devices are producing, Apple has become the leader in sustainability, offering buy-back and recycling solutions for all Apple devices, effectively reinventing the entire customer lifecycle model.

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