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Marcolin’s Massimo Renon on Brand Diversification, Industry’s Changing Scenario

CEO Talks: Marcolin’s Massimo Renon on Brand Diversification, Industry’s Changing Scenario

MILAN – Marcolin Group is forging ahead with a product-driven strategy in an eyewear industry rife with changes, as it today reveals a five-year licensing agreement with BMW Group. In the past 16 to 18 months, the Longarone, Italy-based Marcolin has inked deals with seven brands ranging from Bally, Adidas, Sportmax, Max & Co.

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