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Don’t call it rental: Inside the rebrand for fashion

Don’t call it rental: Inside the rebrand for fashion

Sign up to our newsletter for a truly global perspective on the fashion industry Rental and resale are both considered key components for circular fashion. But compared to resale, rental’s luxury endorsements have been slow-going. Rental and resale are both considered to be critical to a circular business model and arbiters of next-generation fashion consumption.

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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