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Consumer interest in loungewear, lingerie and activewear surges amid lockdown

Consumer interest in loungewear, lingerie and activewear surges amid lockdown

The current lockdown measures implemented across the globe are changing people’s shopping behaviors, with consumers showing a marked increase in certain items including loungewear, lingerie, activewear, beauty and home decor. Last month, prime minister Boris Johnson announced the immediate closure of all ‘non-essential’ stores across the country in a bid to curb the spread of the coronavirus.

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