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Can Stella McCartney make faux fur sustainable?

Can Stella McCartney make faux fur sustainable?

Stella McCartney is launching Koba, which claims both a lower carbon footprint and more luxurious feel than existing faux fur alternatives. The new LVMH partner is open to helping other brands adopt Koba, which it hopes will become an industry standard. McCartney’s partners are working on new generations of the faux fur in order to give designers more options.

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