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Can China’s Waste Sorting Law Lead to Sustainable Luxury?

Can China’s Waste Sorting Law Lead to Sustainable Luxury? | Jing Daily

Despite global millennial calls for greener products, sustainable luxury has been a difficult topic in China. Most Chinese consumers hold a pragmatic attitude towards luxury and see luxury products as the badge rewards of a Capitalist ideology. And even when green marketing does infiltrate the Chinese luxury landscape, the word “sustainability” usually carries more bark than bite.

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