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Bio-based plastics to shrink beauty’s carbon footprint.

Bio-based plastics to shrink beauty’s carbon footprint: ‘Have you got an appetite to do this?’

Environmental concerns remain top of mind for consumers, particularly in Western Europe – the region with the highest number of consumers consistently working to reduce plastic waste ​, according to Kantar Worldpanel. However, many industry onlookers believe sustainable efforts to transform packaging in beauty and personal care have been “a bit piecemeal”​ and mass brands needed to “step up more”.

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