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Beauty industry remakes product pitches in the age of coronavirus

Beauty Industry Remakes Product Pitches in the Age of Coronavirus

By Reuters April 22, 2020 18:16 NEW YORK, Unites States – Out: smoky eyes, red lipstick and fake eyelashes. In: dewy skin, under-eye concealer, moisturised hands. The $500 billion global beauty industry has almost overnight changed what and how it markets to a clientele hidden behind masks or stuck at home to avoid the spread of coronavirus.

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