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Avery Dennison taps IOTA’s blockchain to track items from Mathew Williams’ fashion label

Avery Dennison taps IOTA’s blockchain to track items from Mathew Williams’ fashion label – TokenPost

Materials science company Avery Dennison and supply chain firm EVRYTHNG have launched a blockchain solution for the fashion industry in collaboration with designer Matthew Williams’ fashion label Alyx. The objective is to bring more transparency to consumers, who are increasingly becoming concerned over sustainable and ethically sourced fashion, alongside their provenance.

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